Brand manager

Brand Manager – OPINION Location: Riyadh, Saudi Arabia Employment Type: Full-Time Industry: Food & Beverage (F&B) About OPINION OPINION is a Saudi premium café and dessert brand with a growing presence across the Kingdom and ambitious plans for local and international expansion. We are looking for a strategic, creative, and commercially driven Brand Manager to lead our brand development, marketing strategy, and customer engagement initiatives. Key Responsibilities • Develop and execute annual marketing strategies, campaign calendars, and budgets aligned with business growth objectives. • Lead integrated marketing campaigns across digital, social media, influencers, PR, and offline channels. • Drive revenue growth, customer acquisition, retention, and brand awareness across all branches. • Develop and execute marketing strategies for new branch openings, product launches, and seasonal campaigns. • Maintain consistent brand positioning, visual identity, messaging, and customer experience across all touchpoints. • Lead product marketing, collaborations, partnerships, and brand activations. • Analyze consumer behavior, market trends, competitors, and sales performance to identify growth opportunities. • Manage marketing budgets, measure campaign ROI, and optimize marketing investments. • Develop CRM, loyalty, and customer engagement initiatives to increase repeat purchases. • Collaborate with Operations, Product Development, Finance, and external agencies to deliver business objectives. • Lead and develop the internal marketing team and manage external creative and media partners. • Support OPINION's expansion into new markets while maintaining a strong and distinctive brand identity. Qualifications • Bachelor's degree in Marketing, Business Administration, or a related field. • Saudi nationality required. • 5–8+ years of marketing experience, including at least 2 years in brand or marketing management. • Strong preference for experience in F&B, specialty coffee, FMCG, hospitality, or premium consumer brands. • Proven experience developing and executing successful integrated marketing campaigns. • Strong understanding of digital marketing, performance marketing, consumer insights, and brand positioning. • Experience managing marketing budgets, agencies, and cross-functional teams. • Strong analytical skills with the ability to translate marketing performance into measurable business results. • Excellent communication, leadership, and project management skills. • Fluency in Arabic and English. What We're Looking For We are looking for someone who combines creative thinking with commercial discipline — a marketing leader who understands that successful branding goes beyond aesthetics and translates into stronger customer relationships, measurable growth, and long-term brand value. • Join OPINION and help shape the next chapter of a growing Saudi brand.