Digital Marketing Lead

About the Role We are looking for a hands-on Digital Marketing Lead to develop and execute marketing activities for an e-commerce business. You will launch campaigns, improve the website’s shopping experience, activate email and WhatsApp marketing, and connect product priorities with content, social media, and paid advertising. This is a full-time, on-site position in Doha. The role requires someone who takes initiative, personally executes improvements and follows work through to measurable results. Key Responsibilities • Develop and execute weekly marketing plans covering product launches, featured collections and customer campaigns. • Work with procurement and inventory teams to identify products to promote based on stock availability, sales performance and commercial priorities. • Improve homepage content, collection presentation, product pages and campaign landing pages. • Make marketing updates within Shopify, identify customer journey issues, prepare clear requirements for developers and verify completed changes. • Plan and launch email and WhatsApp campaigns, including customer segmentation, copywriting, scheduling and follow-up. • Prepare campaign briefs and coordinate delivery with content creators, photographers and the Social Media & Community Specialist. • Work with the paid advertising specialist to align campaign messaging, product priorities and landing pages. • Improve brand presentation and consistency across the website, social channels and customer communications. • Analyze website conversion and campaign performance, identify opportunities and implement improvements. • Provide weekly reports covering results, completed actions, and the next priorities. Qualifications • At least three years of hands-on digital marketing experience, preferably in e-commerce or retail. • Proven experience personally executing campaigns, website improvements, and customer marketing activities. • Practical knowledge of Shopify, website merchandising, and customer journey improvement. • Experience using email and WhatsApp marketing tools. • Ability to interpret Shopify analytics, Google Analytics, and campaign reports. • Strong copywriting, creative judgment, organization, and follow-up skills. • Ability to work independently and coordinate effectively with creative, commercial, and technical teams. • Strong English communication skills; Arabic is an advantage. • Ready to join immediately in Qatar. How to Apply • Send your CV and examples of campaigns or website improvements you personally delivered to career@arkanmktg.com. Include your contribution and the results achieved.