Digital Marketing Manager | Performance & Growth

Digital Marketing ManagerPerformance & Growth Company: NEVELA Location: Riyadh, Saudi Arabia Employment Type: Full-Time | On-site Job Level: Management / Leadership Job DescriptionNEVELA is seeking a highly experienced and results-driven Digital Marketing Manager with exceptional expertise in performance marketing, paid media management, and e-commerce growth strategies. We are looking for a strategic and hands-on leader who can effectively manage substantial advertising budgets, lead high-performing marketing teams, and translate data-driven insights into measurable revenue growth and improved profitability. The ideal candidate combines strong commercial acumen with advanced technical expertise in digital advertising, analytics, and conversion optimization, supported by a proven track record of delivering exceptional business results. Key Responsibilities1. Digital Strategy & Business Growth • Develop and execute comprehensive digital marketing strategies aligned with the company's commercial objectives. • Drive sustainable revenue growth across digital and e-commerce channels. • Identify growth opportunities through market research, competitive analysis, and performance insights. • Develop monthly and quarterly marketing plans with clearly defined objectives and measurable KPIs. 2. Performance Marketing & Paid Media Management • Lead and oversee advertising campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads. • Manage and optimize substantial advertising budgets to maximize efficiency and profitability. • Develop advanced customer acquisition, retargeting, and retention strategies. • Continuously optimize ROAS, CPA, CAC, and Marketing Efficiency Ratio (MER). • Lead A/B testing initiatives across advertising creatives, audiences, campaign structures, and landing pages. • Scale successful campaigns while maintaining acquisition efficiency and profitability. • Identify performance gaps and implement data-driven optimization strategies. 3. Marketing Analytics & Conversion Optimization • Analyze e-commerce performance, customer journeys, and purchasing behavior. • Develop and implement Conversion Rate Optimization (CRO) strategies. • Improve Average Order Value (AOV), customer acquisition efficiency, and overall marketing performance. • Build and manage performance dashboards using GA4, Google Tag Manager (GTM), and Looker Studio. • Ensure accurate tracking, attribution, and measurement of marketing activities. • Translate complex marketing data into actionable commercial recommendations. 4. Team Leadership & Performance Management • Lead, manage, and develop the digital marketing team. • Establish clear responsibilities, performance targets, and accountability frameworks. • Conduct regular performance reviews and implement continuous improvement initiatives. • Build a high-performance, results-oriented marketing culture. • Collaborate closely with creative, content, and e-commerce teams to achieve business objectives. • Ensure effective execution of marketing initiatives across all digital channels. Qualifications & Requirements • Minimum 5 years of professional experience in digital marketing, including at least 2 years in a leadership or management role. • Strong, proven experience in e-commerce and Direct-to-Consumer (DTC) business models. • Demonstrated experience directly managing monthly advertising budgets of at least SAR 1 million, with a strong preference for candidates who have managed SAR 5 million or more per month. • Proven track record of driving significant revenue growth and improving advertising profitability. • Advanced proficiency in Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads. • Strong expertise in performance marketing, campaign optimization, and growth strategies. • In-depth knowledge of digital analytics, conversion tracking, attribution, and marketing measurement. • Demonstrated experience leading and developing digital marketing teams. • Exceptional analytical, problem-solving, and strategic decision-making skills. • Strong commercial mindset with the ability to connect marketing performance to business profitability. • Experience in the Saudi Arabian market and consumer brands is highly preferred. Key Performance Indicators (KPIs)The successful candidate will be evaluated based on: • Achievement of digital revenue and sales growth targets. • Return on Advertising Spend (ROAS). • Customer Acquisition Cost (CAC) optimization. • Conversion Rate (CVR) improvement. • Marketing efficiency and overall profitability. • Team performance, operational efficiency, and achievement of business objectives. Application RequirementsInterested candidates are requested to submit their updated CV along with a brief overview of their key professional achievements, including: • Advertising Budget: The largest monthly advertising budget they have directly managed. • Performance Results: Their most significant achievements in revenue growth, ROAS, and campaign profitability. • Brand Experience: The brands or e-commerce businesses they have worked with. • Leadership Experience: The size and structure of the digital marketing teams they have managed. • At NEVELA, we are looking for a growth-driven leader who takes ownership, delivers measurable business impact, and demonstrates success through real performance results.