Fashion Marketing Lead

About the Role We are looking for an experienced Fashion Marketing Lead to own marketing for a fashion e-commerce business. This is a hands-on role for someone with strong fashion taste, creative judgement and proven execution skills. You will assess our current marketing, identify opportunities, develop campaigns and improve how the business presents itself across social media, customer communications and the website. You will work with an existing team covering paid advertising, video creation, product photography and website development. You must bring clear priorities, contribute directly to execution, and follow improvements through without needing daily direction. Key Responsibilities • Audit existing marketing activities and develop a practical improvement plan. • Establish a consistent fashion and creative direction across social media, campaigns and website presentation. • Revamp Instagram, TikTok and Snapchat accounts, including profiles, highlights, content formats and publishing plans. • Develop campaigns around product launches, new arrivals, restocks, seasonal opportunities and customer interests. • Create clear briefs for video creators, photographers and campaign specialists, while contributing your own concepts, copy and content. • Coordinate campaign launches across organic social media, paid advertising, WhatsApp, email and the website. • Guide product selection for campaigns using sales performance, stock availability and commercial priorities. • Identify website merchandising and customer-experience improvements, brief developers and verify completed changes. • Analyze sales, customer behaviour and channel performance with the relevant team members; recommend and implement improvements. • Introduce practical campaign checklists, approval processes and weekly performance reviews. • Take responsibility for deadlines, execution quality and follow-up. Qualifications • Proven hands-on marketing experience in fashion retail, accessories or fashion e-commerce is essential. • A portfolio of fashion accounts and campaigns you personally developed, with a clear explanation of your contribution and results. • Strong understanding of fashion presentation, visual storytelling, product positioning and customer engagement. • Experience coordinating social media, retention campaigns and e-commerce activity. • Ability to interpret commercial data and turn findings into practical actions. • Strong copywriting, communication and team coordination skills. • Ability to independently identify priorities, propose solutions and deliver improvements. • Arabic content and copywriting skills are an advantage. • Ready to join immediately in Qatar. How to Apply Send your CV to career@arkanmktg.com with the subject line “Fashion Marketing Lead”.