German Speaking Head of Marketing & Sales (Real Estate/Hospitality)

Location: Munich, Germany (Hybrid – 1-2 home office days per week) Compensation: €90,000 – €95,000 base salary + 10-20% performance bonus Experience: Min. 5 years of experience Language: German (C2) About the Role We are looking for a strategic yet deeply hands-on Head of Marketing & Sales to lead our commercial engine. In this unified leadership role, you will bridge the gap between marketing and sales, turning them into a single, seamless system from first touchpoint to closed deal. Operating in a dynamic PropTech / Micro-Living environment, you will report directly to the executive management team, take full ownership of commercial targets, and drive predictable new business growth. This is a role for a pragmatic builder who doesn't just manage strategy or delegate, but actively rolls up their sleeves to execute, build custom AI-driven workflows, and optimize every stage of the funnel. Key Responsibilities • Unified Leadership: Lead marketing and sales as an integrated system, establishing clear handovers from the initial lead to contract signature. • Funnel & Data Optimization: Bring structure and consolidation to funnels, data pipelines, and external partnerships. • Brand & Positioning: Sharpen market positioning tailored to target segments including family offices, developers, and institutional investors. • Predictable Growth: Build scalable, repeatable lead-generation and sales engines out of existing structures, taking over full commercial target accountability. • Digital & Performance Channels: Data-driven management of SEO, GEO, Paid media, Marketing Automation, and HubSpot, tracking and optimizing cost-per-lead. • Partner Management: Brief, manage, and evaluate external agencies and specialists (SEO, HubSpot development, Paid media, design, video, and PR). • Sales Process Ownership: Lead the end-to-end sales process, including sales playbooks, proposal logic, and deal closing support for high-value projects, while coaching team members on calls. • Content & Asset Leverage: Maximize high-value existing assets—such as whitepapers, expert blogs, publications, and professional networks—to fuel lead generation. • AI Integration: Actively build, test, and deploy in-house AI-based tools and workflows to streamline operations. • Team Development: Professionally develop the marketing team, gradually delegating greater ownership, particularly in digital and funnel management. What We Are Looking For (Requirements) Must-Haves • Experience: Several years in B2B marketing with direct revenue and pipeline accountability (minimum 5 years total professional experience). • Digital Depth: Advanced expertise in digital channels, SEO, marketing automation, and deep proficiency in HubSpot. You can challenge agencies, analyze campaigns, and diagnose conversion bottlenecks. • Hands-on Execution: A builder mindset. You prefer to execute tasks yourself when it gets things done faster and better, avoiding over-delegation. • AI Fluency: Artificial Intelligence is part of your daily workflow; you understand the distinction between a basic prompt and a fully built automated process. • Data-Driven & Structured: Meticulous approach to data cleanliness, clear processes, and traceable, objective decision-making. • Customer Facing: Demonstrated history of direct client interaction and deal management. • Language: Native-level German proficiency (C2). Nice-to-Haves • Industry background in real estate, PropTech, hospitality, or institutional project business. • Solid understanding of investment logic, asset valuation, and rental yields. • Experience building your own customized tools or scripts (e.g., using Claude Code or similar environments). • Proven track record using events, high-level publications, and thought leadership as direct revenue channels. Core Benefits & Perks • High-Impact Leadership: Direct ownership of the marketing and sales domains with tangible influence on company growth. • Modern Work Environment: Beautiful 350 sqm historic office space by the Isar river in Munich, equipped with Apple hardware, flexible working hours, and 1–2 days of remote work per week. • Attractive Compensation: €90,000 – €95,000 base salary plus a 10%–20% variable performance bonus. • Additional Benefits: Company pension subsidy (bAV), corporate health insurance (bKV), public transit pass, and Urban Sports Club membership. • Culture: Short decision-making paths, an open feedback culture, and a supportive, low-ego team environment. Additional Details • Travel Requirements: Occasional travel (10%–20%) within the DACH region for industry fairs, events, and client kick-offs. • Work Arrangement: Hybrid model based out of Munich. Full remote work is not available.