Marketing & Content Executive

Department: Marketing Reports to: General Manager Location: Dubai, UAE Employment Type: Full-time Experience: 1-3 years Working Hours: Monday-Friday, 9:00 am-5:30 pm, with flexibility to work outside these hours when campaigns require it Working Arrangement: Hybrid working Requires a UAE driving license and their own car as travel around the UAE is essential About Taggy About Taggy Taggy is creating a better way to buy and sell circular fashion in the UAE. By combining technology with personal service, we’re making fashion resale simpler, more enjoyable and more accessible. We’re looking for a creative, social-first person to help us tell Taggy’s story, grow our community and make more people aware of our apps and services. Role Overview The Marketing & Content Executive will help shape and manage Taggy’s presence across Facebook, Instagram, TikTok and LinkedIn. This is a hands-on role suited to someone who enjoys creating content, spotting trends, developing ideas and working in a fast-paced startup environment. You’ll support our marketing and social strategy, help lead campaigns and use analytics to understand what is working and what we should improve. You’ll also work closely with our performance marketing and technical teams to ensure our organic content supports wider business and growth objectives. This role offers significant growth and development potential for someone building a marketing career, with an initial focus on content and social media. Key Responsibilities Content Planning & Creation • Support the planning, creation and management of Taggy’s social media and marketing strategy. • Create, produce and edit platform-specific content for Instagram, TikTok and LinkedIn. • Create, edit and publish content featuring Taggy’s customers, influencers and team. • Develop fresh concepts, formats and ideas that bring Taggy’s brand to life. • Find creative ways to promote Taggy’s apps, features and launches. • Help develop and lead social-first campaigns from initial idea through to execution. • Plan content around key UAE events, iconic calendar dates and seasonal moments so Taggy remains timely and relatable. • Review Taggy’s CMS daily to identify relevant inventory to showcase through content and campaigns. Social Media & Community Management • Manage day-to-day publishing, scheduling and community engagement across Taggy’s social platforms. • Use customer data from the CMS to create, segment and manage email, WhatsApp and push notification campaigns. • Monitor industry activity, platform updates and emerging social media trends. • Manage and implement a personal branding strategy for the Taggy team. Commercial Growth, Data & Performance • Proactively bring forward ideas to grow Taggy’s sales, platform engagement and revenue. • Work with the management team to review sales performance and pipeline, ensuring marketing strategy aligns with commercial targets. • Track social media performance and prepare monthly reports explaining what is working, what is not and what we should test next. • Review CMS data regularly and feed relevant insights into digital marketing activity and future strategy. • Use performance insights to recommend improvements to Taggy’s content, social strategy and customer experience. • Work closely with and shadow the performance marketing team to understand how campaigns are planned, executed and measured, create relevant content in line with strategy, and adapt high-performing organic content for paid campaigns. Partnerships & Cross-Team Collaboration • Support partnership announcements, collaborations and creator activity. • Assist with influencer marketing and management when required. • Work with the tech and leadership teams to understand business priorities and turn them into relevant content. • Work with the wider Taggy team to identify and implement improvements to the customer experience. What We’re Looking For • 1-3 years of experience in social media, content creation, marketing or a similar role. • A strong understanding of Instagram, TikTok and LinkedIn. • A creative eye and the confidence to bring new ideas to the table. • Strong writing skills and the ability to adapt tone and content for different platforms. • Basic content creation and editing skills using tools such as Canva and CapCut. • An understanding of social media analytics, CMS and CRM tools, customer data and key performance metrics. • The ability to look at results and turn them into practical recommendations. • Comfortable appearing in content or directing others on camera when required. • Good attention to detail and strong organisational skills. • The ability to work independently while also taking direction and collaborating with the wider team. • An interest in fashion, technology and digital culture. • Experience working in a startup or fast-paced environment is preferred. You’ll Stand Out If You Have • Examples of social accounts, campaigns or content you have worked on. • Basic knowledge of paid social and performance marketing. • Experience supporting influencer or brand partnerships. • A good eye for design, photography or visual storytelling. • An interest in sustainability, circular fashion or the resale economy. Personal Attributes We’re looking for someone who is: • Creative and full of ideas. • Curious and eager to learn. • Proactive and willing to take ownership. • Reliable and accountable for their work. • Practical and focused on finding solutions. • Collaborative and comfortable working as part of a team. • Adaptable and comfortable with changing priorities. • Commercially aware and interested in how content and social media contribute to business growth.  How to Apply Please apply to hello@taggy.ae with your CV, portfolio and salary expectations.  Show more Show less Department: Marketing Reports to: General Manager Location: Dubai, UAE Employment Type: Full-time Experience: 1-3 years Working Hours: Monday-Friday, 9: