Marketing Executive

Key Responsibilities • Marketing strategy. Develop annual and project marketing plans aligned with available inventory, launch schedules and sales targets. Use buyer research and competitor analysis to define audiences, positioning and campaign priorities. • Project launches. Plan and deliver launches, broker events, exhibitions and sales promotions. Coordinate messaging, campaign assets, media schedules and sales materials so each launch is ready on time. • Brand and creative direction. Set standards for project identities, brochures, advertising, hoardings, websites, photography, video and architectural renders. Brief and guide designers and production partners, and approve work against brand and project requirements. • Digital marketing and demand. Oversee paid media, search, social media, property portals, website content and landing pages. Improve enquiry quality and conversion through audience targeting, testing and budget allocation. • Sales and CRM coordination. Agree lead qualification criteria and follow-up expectations with Sales. Work with IT to connect campaign sources to CRM records, monitor buyer progress and use sales feedback to improve campaigns. • Communications and customer experience. Manage PR agencies, project news and executive communications. Coordinate with Customer Relations and Client Experience to keep messaging consistent throughout the buying journey. • Team and supplier management. Lead the internal marketing team and external agencies. Set priorities, assign ownership, review performance and manage supplier scope, quality and delivery. • Budgets and reporting. Control approved marketing budgets and present clear monthly results to the CEO. Verify project facts, prices, payment plans and promotional claims with the responsible teams before publication. • Any other tasks assigned by management. Candidate Requirements • Experience. At least 10 years in marketing, including 5 years in UAE real estate and 3 years leading a marketing team or department. Direct experience working for a real estate developer is required. • Commercial track record. Demonstrated responsibility for residential or off-plan project launches, marketing budgets and campaigns that produced qualified enquiries and measurable sales outcomes. • Market understanding. Strong knowledge of property buyer behaviour, investor and end-user audiences, payment-plan positioning and broker marketing. Experience in Ajman or Sharjah is an advantage. • Creative judgement. Ability to assess design, typography, layouts, imagery and production quality, and give clear feedback. A graphic design background or Adobe skills are useful, but not mandatory. • Digital and analytical capability. Strong understanding of paid media, search, website conversion, CRM reporting and campaign attribution. Salesforce experience is preferred. • Leadership and communication. Proven ability to manage specialists, challenge agency recommendations and explain results to senior management. Excellent English is required; Arabic is an advantage. • Education. A degree in Marketing, Business, Communications or a related discipline is preferred. Equivalent senior experience supported by strong results will also be considered. Show more Show less Key Responsibilities • Marketing strategy. Develop annual and project marketing plans aligned with available inventory, launch schedules and sales targets. Use buyer research and competitor analysis to define audiences, positioning and campaign priorities. • Project launches. Plan and deliver launches, broker events, exhibitions and sales promotions. Coordinate messaging, campaign assets, media schedules and sales materials so each launch is ready on time. • Brand and creative direction. Set standards for project identities, brochures, advertising, hoardings, websites, photography, video and architectural renders. Brief and guide designers and production partners, and approve work against brand and project requirements. • Digital marketing and demand. Oversee paid media, search, social media, property portals, website content and landing pages. Improve enquiry quality and conversion through audience targeting, testing and budget allocation. • Sales and CRM coordination. Agree lead qualification criteria and follow-up expectations with Sales. Work with IT to connect campaign sources to CRM records, monitor buyer progress and use sales feedback to improve campaigns. • Communications and customer experience. Manage PR agencies, project news and executive communications. Coordinate with Customer Relations and Client Experience to keep messaging consistent throughout the buying journey. • Team and supplier management. Lead the internal marketing team and external agencies. Set priorities, assign ownership, review performance and manage supplier scope, quality and delivery. • Budgets and reporting. Control approved marketing budgets and present clear monthly results to the CEO. Verify project facts, prices, payment plans and promotional claims with the responsible teams before publication. • Any other tasks assigned by management. Candidate Requirements • Experience. At least 10 years in marketing, including 5 years in UAE real estate and 3 years leading a marketing team or department. Direct experience working for a real estate developer is required. • Commercial track record. Demonstrated responsibility for residential or off-plan project launches, marketing budgets and campaigns that produced qualified enquiries and measurable sales outcomes. • Market understanding. Strong knowledge of property buyer behaviour, investor and end-user audiences, payment-plan positioning and broker marketing. Experience in Ajman or Sharjah is an advantage. • Creative judgement. Ability to assess design, typography, layouts, imagery and production quality, and give clear feedback. A graphic design background or Adobe skills are useful, but not mandatory. • Digital and analytical capa