Marketing Lead

• Job Role: JPC - 6724 Location: Abu Dhabi Experience: 10+ Years Industry Preference: Education / Educational Services (Preferred) Job Summary We are seeking an experienced and results-driven Marketing Lead with 10+ years of experience in B2B marketing, preferably with exposure to leading organizations across the UAE. The ideal candidate will have a strong track record of developing and executing integrated marketing strategies, strengthening brand positioning, generating business leads, and driving revenue growth. Experience in the education sector, educational services, or related industries will be an added advantage. The candidate should possess excellent communication, stakeholder management, leadership, and interpersonal skills, with the ability to collaborate effectively with senior leadership, clients, and cross-functional teams. Key Responsibilities • Develop and implement strategic B2B marketing plans aligned with business objectives and revenue targets. • Lead integrated marketing campaigns across digital, traditional, and event-based channels to enhance brand visibility and market presence. • Identify new business opportunities, target markets, and customer segments to drive lead generation and business growth. • Build and maintain strong relationships with key clients, corporate partners, industry stakeholders, and business decision-makers. • Collaborate with sales and business development teams to develop effective marketing initiatives and improve lead conversion. • Manage brand positioning, corporate communications, content development, and marketing collateral. • Plan and execute industry events, conferences, exhibitions, networking activities, and partnership initiatives. • Monitor market trends, competitor activities, and customer insights to identify opportunities for growth and differentiation. • Track marketing performance, campaign effectiveness, lead generation, and return on investment (ROI), providing regular reports to management. • Lead, mentor, and collaborate with marketing team members, agencies, and external vendors to deliver business objectives. • Work closely with senior management and cross-functional teams to ensure consistent messaging and alignment with organizational goals. • Required Skills and Qualifications • Minimum 10+ years of experience in B2B marketing, preferably within established or leading organizations in the UAE. • Strong understanding of B2B marketing strategies, demand generation, lead nurturing, brand management, and customer engagement. • Demonstrated ability to plan and execute marketing campaigns that support business growth and commercial objectives. • Excellent verbal and written communication, presentation, negotiation, and interpersonal skills. • Strong stakeholder management skills, with the ability to influence and engage senior-level decision-makers. • Proven leadership, team collaboration, strategic thinking, and problem-solving abilities. • Strong analytical skills with the ability to measure campaign performance and translate insights into actionable strategies. • Experience managing marketing budgets, external agencies, and multiple projects simultaneously. • Familiarity with digital marketing platforms, CRM systems, marketing automation tools, and performance analytics. • Preferred Qualifications • Experience in the education sector, including educational institutions, education services, training, EdTech, or corporate learning, would be an added advantage. • Established professional networks and experience working with leading organizations across the UAE. • Exposure to the UAE and GCC business landscape, including regional market dynamics and corporate partnerships. • A bachelor's degree in Marketing, Business Administration, Communications, or a related discipline; a master's degree or relevant professional qualification is an advantage. Show more Show less • Job Role: JPC - 6724 Location: Abu Dhabi Experience: 10+ Years Industry Preference: Education / Educational Services (Preferred) Job Summary We are seeking an experienced and results-driven Marketing Lead with 10+ years of experience in B2B marketing, preferably with exposure to leading organizations across the UAE. The ideal candidate will have a strong track record of developing and executing integrated marketing strategies, strengthening brand positioning, generating business leads, and driving revenue growth. Experience in the education sector, educational services, or related industries will be an added advantage. The candidate should possess excellent communication, stakeholder management, leadership, and interpersonal skills, with the ability to collaborate effectively with senior leadership, clients, and cross-functional teams. Key Responsibilities • Develop and implement strategic B2B marketing plans aligned with business objectives and revenue targets. • Lead integrated marketing campaigns across digital, traditional, and event-based channels to enhance brand visibility and market presence. • Identify new business opportunities, target markets, and customer segments to drive lead generation and business growth. • Build and maintain strong relationships with key clients, corporate partners, industry stakeholders, and business decision-makers. • Collaborate with sales and business development teams to develop effective marketing initiatives and improve lead conversion. • Manage brand positioning, corporate communications, content development, and marketing collateral. • Plan and execute industry events, conferences, exhibitions, networking activities, and partnership initiatives. • Monitor market trends, competitor activities, and customer insights to identify opportunities for growth and differentiation. • Track marketing performance, campaign effectiveness, lead generation, and return on investment (ROI), providing regular reports to management. • Lead, mentor, and collaborate with marketing team members, agencies, and external ve