Marketing manager for B2B

You don't simply develop content—you build the growth engine driving Germany's largest B2B partner network in the home and property sector. As Senior Marketing Manager B2B, you are the strategic and creative force behind our B2B partner acquisition. Your clear goal: to build and scale our Content-to-Consent Engine, creating a highly qualified pool of potential specialist companies, building lasting trust, and winning them as long-term partners for Aroundhome. You are responsible for the conception and management of our B2B Content-to-Consent Engine. From high-value content formats (e.g. webinars, industry guides and white papers) to interactive assets, you develop content that offers real business value and motivates specialist companies to opt in (MQL). Our partner specialist companies are extremely diverse—from a traditional master painter to a data-driven large-scale real estate agent. You put yourself in their different working environments and challenges, recognize what really matters to them, and translate this knowledge into tailored content offerings. You identify industry-specific experts, construction influencers and guest speakers, build strategic partnerships, and establish exclusive co-creation formats that sustainably strengthen our brand authority. You understand marketing as a team sport. You translate your content concepts into structured briefing kits (draft copy, key messages, triggers) for your colleagues in email and performance marketing so campaigns can be implemented seamlessly and our topics reach the right target groups. You keep a close eye on the performance of your assets. Through continuous monitoring of Content-to-Conversion rates (CPL, consent rates), you continually optimize your formats in close collaboration with your Team Lead. You have several years of professional experience in B2B, inbound or content marketing, or B2B lead generation, ideally in a platform or marketplace environment. You have a deep understanding of B2B funnel mechanics (MQL, SQL, CPL) and GDPR-compliant marketing consents. You have strong empathy for target audiences and quickly put yourself in different B2B working environments to identify topics that are relevant to their business and speak to them on an equal footing. You stand out for your creativity and proven expertise in formats—whether in conceiving engaging content assets or confidently working with industry experts and guest speakers. You combine strategic foresight with a hands-on approach and a conscientious, independent way of working. You are a strong communicator, have very good German language skills, and bring a healthy sense of humor. We rely on a hybrid working model that combines flexibility with personal interaction. In addition to our weekly team days, which we spend together in our Berlin office, you can of course also work flexibly from your home office by prior agreement. If you don't live in Berlin, we look forward to seeing you on site when needed for team days, workshops or important meetings. You can also work from selected EU countries for up to 30 days a year. In regular feedback meetings, you shape your own personal development path together with your manager. You also receive an annual training budget and informative workshops that give you new ideas and support your personal development. We want you to feel well and support your health with a discounted Urban Sports Club membership. In addition, our cooperation partner Fürstenberg Institut is there to provide you and your family members with advice and support on mental health and coaching. We care about our planet and the people who live on it. To make our world a little better, our ESG team (Environmental, Social & Governance) promotes awareness of environmentally friendly behavior. We also work with JobRad, offer a discounted BVG ticket, and actively support social projects in Berlin on our annual Social Day. We pitch in to give something back to our planet and fellow human beings. Our sense of community is what drives us. That's why once a month we celebrate our Company Office Day at Potsdamer Platz, when everyone comes together in person. Alongside a comprehensive update from our C-board, the focus is above all on spending time together and connecting over shared lunches and dinners.