Marketing Manager

Role Overview We are seeking a Marketing Manager to provide strategic leadership and oversight for the development and execution of end-to-end (360°) marketing strategies across all channels. The successful candidate will drive brand equity, elevate customer engagement, and accelerate business growth through integrated, insight-led marketing initiatives, while ensuring strong governance, consistency, and measurable impact across the organization. Key Responsibilities • Develop and execute end-to-end (360°) marketing strategies covering digital, offline, brand, performance, content, events, PR, and partnerships. • Lead annual marketing planning, budgeting, and campaign calendars aligned with business and clinical objectives. • Manage digital marketing initiatives, including website management, SEO/SEM, paid media, email marketing, CRM, and social media. • Drive brand positioning and messaging across patient, provider, and stakeholder touchpoints. • Plan and execute patient acquisition and engagement campaigns while ensuring compliance with healthcare regulations and guidelines. • Oversee content strategy, including educational materials, campaigns, thought leadership, and clinical communications. • Collaborate cross-functionally with Medical, Sales, Operations, Compliance, and Leadership teams to ensure aligned execution. • Manage and mentor internal teams and external agencies (creative, media, PR, digital). • Monitor campaign performance using analytics and dashboards, optimize ROI through data-driven insights. • Ensure all marketing materials adhere to healthcare compliance, ethical standards, and regulatory requirements. Key Requirements • 8–10 years of marketing experience, with delivery of 360° integrated marketing campaigns. • Strong expertise in digital marketing, performance marketing, brand management, and campaign analytics. • Demonstrated ability to manage budgets, agencies, and cross-functional stakeholders. • Solid understanding of patient-centric marketing and healthcare compliance frameworks. • Excellent communication, presentation, and stakeholder management skills. • Strategic thinker with strong execution capability and attention to detail.