Marketing Manager (w/m/d)

About the Company The Power People Group is a human resources marketing and recruiting group headquartered in Karben, near Frankfurt am Main. It brings together five brands covering recruitment advertising, employer branding, recruitment consulting, software development, and job listings, supported by its holding and internal services company, Kraft-Werke GmbH. The group helps businesses strengthen their recruitment efforts through HR marketing, recruitment communication, technology solutions, and employer branding. Its team of more than 270 employees works across media consulting, IT, recruitment, creative services, and campaign planning. About the Role The Power People Group is looking for a Marketing Manager (w/m/d) to join its team in Karben. This is a full-time, permanent position for a marketing professional who can develop and implement strategies, manage digital campaigns, and strengthen the company's brand presence across multiple channels. You will take ownership of content planning, social media, performance marketing, and internal and external communications. The role combines strategic planning with hands-on execution, including creating content for the website and social platforms, managing SEO and SEA activities, and analyzing campaign performance to identify improvements. You will also help shape how the group presents itself to customers and the wider market. Key Responsibilities • Develop and manage marketing strategies that support business objectives and strengthen brand visibility. • Plan, create, and coordinate content across text, images, graphics, and video, with a focus on the company website and LinkedIn. • Strengthen the company's image and market positioning through consistent brand communication. • Create and publish content for LinkedIn, TikTok, and Instagram, representing the company across its social media channels. • Plan and implement SEO strategies and SEA campaigns to improve search visibility and reach relevant audiences. • Manage internal and external communications, including newsletters and other communication materials. • Oversee the creation and design of marketing materials, sales documents, and digital and physical advertising assets. • Monitor and analyze content and campaign performance, using data to identify opportunities for optimization. • Apply audience insights and platform knowledge to support the company's online presence and content strategy. Required Qualifications • Solid experience in strategic marketing, ideally in a digital marketing environment. • Practical experience in content creation, campaign management, and performance marketing. • Confidence using social media platforms such as LinkedIn, Instagram, and TikTok for brand positioning and content distribution. • Comfort appearing on camera and representing the company through social media content. • Ability to adapt content to different audiences and select suitable platforms for distribution. • A data-driven approach to analyzing campaign and content performance and developing improvements. • Experience with SEO and SEA optimization and the ability to use relevant tools to improve visibility, reach, and performance. • An independent, creative, and results-oriented approach to planning and implementing marketing activities. Location and Work Arrangement • Location: Karben, near Frankfurt am Main, Germany. • Employment Type: Full-time, permanent. • Work Arrangement: Hybrid, with a home-office option and flexible working hours. Salary & Benefits • A stable, long-term position in a diverse industry. • Individual professional development opportunities and comprehensive on-the-job onboarding. • 30 days of annual leave, plus December 24 and December 31 off. • Flexible working hours to support work-life balance. • A contribution toward private office equipment, computer glasses, and capital-forming benefits (VWL). • JobRad bicycle leasing for commuting and personal use. • Free drinks and parking. • Modern, well-equipped offices with ergonomic workstations and air conditioning. • Access to a coffee kitchen, table football, and a rooftop terrace overlooking Frankfurt. • A relaxed agency atmosphere, a friendly team, and room to contribute ideas. • Regular team and company events. Application Process Submit your application and CV through the company's online application form. The recruitment team will review your application and contact you as soon as possible. If your profile matches the requirements, the next step is an introductory interview, usually held digitally. Further steps follow if the conversation is successful.