Marketing Specialist

Job Description: We are seeking a skilled and proactive Marketing Specialist to support the planning, execution, and optimization of our marketing activities across digital and offline channels. The ideal candidate has hands-on experience, strong attention to detail, and the ability to manage multiple tasks in a fast-paced environment. Key Responsibilities: • Execute marketing campaigns across social media, digital ads, and offline channels. • Coordinate content creation: copywriting, scheduling, and publishing. • Work with designers, agencies, and internal teams to deliver marketing assets on time. • Track campaign performance and prepare weekly and monthly reports. • Manage day-to-day social media activities and community engagement. • Support event planning, on-ground activations, and offline promotional campaigns. • Assist in maintaining and updating the company website and e-commerce platforms. • Conduct marketing research and market analysis to support strategic decisions. • Prepare insights on competitors, target audiences, and market trends. • Ensure brand consistency across all communication materials. • Collaborate with sales and operations teams to align marketing efforts with business goals. Requirements: • Bachelor’s degree in Marketing, Business, or a related field. • 2–3 years of practical marketing experience. • Strong understanding of social media platforms and digital marketing basics.