Media Planning Director / Market Research Director / Content Strategy Director

The Director is responsible for developing and leading strategic initiatives across media planning, market research, or content strategy to support business growth, strengthen brand positioning, and improve marketing effectiveness. The role focuses on strategic planning, market intelligence, audience insights, content development, budget management, team leadership, and performance optimization to achieve organizational objectives. Key Responsibilities • Develop and implement strategic plans aligned with business objectives, brand positioning, and target audience needs. • Lead media planning, market research, or content strategy initiatives according to business priorities. • Analyze market trends, consumer behavior, competitor activities, and industry developments to identify growth opportunities. • Oversee media channel selection, campaign planning, budget allocation, and media performance optimization, where applicable. • Lead market research projects, consumer insights analysis, data interpretation, and strategic recommendations. • Develop content strategies, editorial direction, messaging frameworks, and content distribution plans across relevant channels. • Establish performance indicators (KPIs), monitor results, and implement improvements to maximize effectiveness and return on investment. • Manage departmental budgets, resources, timelines, and project priorities to ensure efficient execution. • Lead, mentor, and develop teams while fostering collaboration, creativity, and accountability. • Coordinate with marketing, sales, creative, digital, communications, and external agency partners to ensure strategic alignment. • Prepare strategic reports, presentations, forecasts, and recommendations for senior management. • Evaluate new technologies, digital platforms, research methodologies, and industry best practices to drive continuous improvement. • Ensure the quality, accuracy, consistency, and relevance of research findings, media strategies, and content output. Requirements • Bachelor's degree in Marketing, Media, Communications, Market Research, Business Administration, or a related field; a postgraduate qualification is an advantage. • Extensive relevant experience in media planning, market research, content strategy, or integrated marketing, including senior leadership responsibilities. • Strong understanding of media channels, consumer insights, market analysis, content development, and marketing performance measurement. • Proven ability to develop strategic plans, manage budgets, lead projects, and deliver measurable business results. • Excellent analytical, strategic thinking, problem-solving, and decision-making skills. • Strong leadership, stakeholder management, communication, and presentation abilities. • Experience with data analytics, market research tools, digital platforms, and performance reporting systems. • Ability to manage multiple priorities and adapt to changing market conditions. • Excellent command of English, both written and spoken. • High standards of professionalism, creativity, integrity, accountability, and commitment to continuous improvement. •