Media Public Relations Specialist

PR Specialist – Marketing Location: Riyadh, Saudi Arabia Reef Group is looking for a PR Specialist to join our Marketing team. The role will focus on strengthening brand visibility through media relations, PR campaigns, product launches, and brand events. Key Responsibilities * Develop and execute PR activities aligned with the brand’s marketing objectives. * Build and maintain relationships with journalists, editors, media outlets, and relevant industry contacts. * Write and coordinate press releases, media pitches, and other PR materials in Arabic and English. * Coordinate media coverage for product launches, store openings, and brand events. * Collaborate with marketing, social media, and influencer teams to ensure consistent brand messaging. * Manage PR agencies and external partners when required. * Monitor media coverage and prepare reports on PR performance and campaign results. Requirements * Previous experience in public relations, preferably within beauty, fashion, lifestyle, retail, or a PR agency. * Strong understanding of the Saudi media landscape and consumer trends. * Excellent communication and writing skills in Arabic and English. * Experience coordinating PR campaigns, media events, and product launches. * Strong relationship-building, organizational, and project coordination skills. * Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.