Performance Marketing Manager - Paid Social & Creative Strategy (m/f/d)

We are looking for a Performance Marketing Manager – Paid Social & Creative Strategy (m/f/d) for our office in Munich YOUR MISSION • Execute & Optimize: Manage full-funnel campaigns day to day on Meta, TikTok, and Pinterest, focused on efficient CAC/ROAS across all 6 markets • Creative Strategy & Briefing: Analyze creative performance (hooks, transitions, CTAs), repurpose top-performing content, and brief our designers, content agency, and creators directly • Campaign Architecture: Build smart account structures on Meta • Budget Management: Reallocate spend quickly based on data to scale winners and cut under performers • Testing & AI: Run structured tests, turn results into repeatable playbooks, and bring a forward-looking mindset to AI/automation in campaigns and reporting • Reporting: Track CAC, AOV, LTV, and funnel metrics with our attribution model and Sales Channel data, and share insights with the team • Cross-functional Collaboration: Align with Paid Search, CRM, and Creative on strategy and messaging YOUR PROFILE • 2-4 years of hands-on Meta/TikTok performance marketing experience in D2C e-commerce, with real budget ownership; Pinterest experience is a plus • Comfortable managing 6-digit monthly budgets • A creative eye for social-first video/content and native platform trends • Fluent in KPIs: Hook Rate, CPC, stop-scroll rate, CAC, AOV, LTV • Ownership mindset: you build solutions instead of waiting for instructions • Curious about AI and automation in marketing • E-commerce basics (catalogues/feeds); wellness, supplements, or FMCG/CPG is a plus • You are fluent in German and English; Dutch, Italian, French, or Spanish is a strong plus WHY US • A modern office in the heart of Munich, with a fast-growing, passionate and ambitious team • Real ownership from day one, a steep learning curve and the chance to actively shape our marketing and communications • Flat hierarchies and quick decisions, so good ideas get launched fast • The freedom to help shape a young, successful and fast-growing company • 30 vacation days to recharge • An extra benefit of your choice, such as the Deutschlandticket or Wellpass • Regular team events and lunches together • A great work culture with a friendly team and an open, positive feedback culture • Enjoy delicious, healthy gummy bears