Performance Marketing Specialist

The Performance Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns to drive customer acquisition, increase conversions, and maximize return on advertising spend. The role involves managing paid advertising channels, analyzing campaign performance, implementing data-driven strategies, and identifying opportunities to improve marketing effectiveness. The position focuses on achieving business growth through measurable marketing results, efficient budget allocation, and continuous campaign optimization. Key Responsibilities • Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital platforms. • Develop strategies to increase website traffic, leads, sales conversions, and customer acquisition. • Monitor campaign performance, budgets, and key performance indicators (KPIs), including ROAS, CPA, CPC, CTR, and conversion rates. • Conduct audience research, competitor analysis, keyword research, and market trend monitoring. • Manage advertising budgets effectively to maximize campaign performance and return on investment. • Create and test ad creatives, copywriting, landing pages, and audience targeting strategies. • Conduct A/B testing to improve campaign effectiveness and conversion performance. • Analyze marketing data using tools such as Google Analytics 4, Google Tag Manager, and advertising platform dashboards. • Track customer journeys, campaign attribution, and conversion data to support data-driven decisions. • Collaborate with creative, content, e-commerce, and sales teams to develop effective marketing campaigns. • Identify opportunities to improve landing page performance, user experience, and conversion rates. • Prepare regular campaign performance reports with insights and recommendations for improvement. • Manage remarketing, retargeting, and customer re-engagement campaigns to increase retention and repeat purchases. • Stay updated on digital advertising trends, platform changes, and industry best practices. • Ensure advertising campaigns comply with platform policies, brand guidelines, and relevant regulations. • Support marketing initiatives, product launches, promotions, and seasonal campaigns to achieve business objectives. Requirements • Diploma or bachelor's degree in Marketing, Digital Marketing, Business, Communications •