private label manager

1. Responsible for product planning for overseas business, with a strong focus on the development and category management of Private Brand (PB) products. 2. Formulate product strategies and category structures that align with local consumer needs, based on local market trends and user behavior. 3. Identify business opportunities, optimize product assortment, and continuously enhance product competitiveness through data analysis and market research. 4. Lead the end-to-end process of new product development, including product selection, positioning, packaging, pricing, and marketing coordination, to strengthen the market competitiveness of PB products. 5. Collaborate closely with cross-functional teams including supply chain, procurement, quality control, and operations to ensure effective execution of product planning and achievement of business goals. 6. Build and continuously iterate on localized product management methodologies to enhance the professionalism and forward-thinking nature of the product planning system.