Regional Marketing Lead – Europe (m/w/d)

Build the European presence of an international home technology business We are supporting an established international home technology group as it continues to expand its presence across Europe. This is an opportunity for an experienced marketer to take real ownership of regional marketing, translating global direction into locally relevant activity that builds the brand, strengthens partner engagement and generates commercial demand. The role sits close to the business. You will work directly with commercial teams across Europe while partnering with an international head office, turning product and brand strategy into campaigns that make sense in individual markets. We are particularly interested in marketers who have worked with home technology, consumer electronics, electrical products, smart home, residential energy, home appliances or similarly technical products sold through distributors, installers, retailers or other partner networks. What you'll be responsible for European marketing strategy • Build and execute the regional marketing plan around commercial priorities, product launches and market opportunities. • Shape positioning, audiences, channels and messaging across priority European markets. • Translate global strategy into activity that works locally rather than simply replicating global campaigns. Demand generation and channel activation • Develop and launch integrated campaigns across digital, PR, events, trade and partner channels • Take ideas from concept through execution rather than relying entirely on agencies or central teams. • Brief and manage agencies and suppliers so work lands on time, on budget and on brand • Support distributors, partners and other channel stakeholders with relevant marketing activity and content. • Give the sales team the tools, materials, and local content they need to move deals forward. Looking after the brand and content • Translate technical product propositions into clear, relevant customer and partner messaging. • Create and adapt campaigns and content for different European markets, customer groups and channels, for example in English, German, Italian, Dutch including web pages, brochures, video and social media • Maintain a consistent brand while ensuring communications feel relevant to local markets.Make sure everything published in the region follows global brand standards Bringing the brand to life at events • Plan and run trade shows, partner events and customer seminars together with sales and head office • Lead local product launches and promotional activity Measuring what works • Set the KPIs and track campaign return, lead conversion and brand awareness • Use customer insight, competitor activity and market data to sharpen the plan • Provide clear reporting and insight on what is driving results and where investment should shift. Working across teams • Keep messaging and timelines aligned with product, sales and corporate communications • Work with global marketing on shared campaigns, budget planning and marketing automation What success looks like • A clear, consistent position for the brand across priority European markets • Joined-up, multilingual campaigns that build awareness and bring in leads • Measurable growth in qualified leads and market share in Germany, Italy and other key markets • Regular, data-led performance reports with clear next steps • A strong working relationship between the regional team and global head office The kind of person who will thrive here • This is unlikely to suit someone looking for a purely strategic corporate marketing position or a role where all execution sits with agencies. • We're looking for someone who enjoys building as well as leading. Someone comfortable moving from a European marketing plan to a campaign brief, partner activation or performance review without losing sight of the bigger commercial picture. • You'll need to be comfortable in an international environment, working across different markets and time zones, and able to create momentum even when resources are not unlimited. What you bring We are looking for someone who can set the direction and execute it. You may currently be a Regional Marketing Manager, Marketing Lead, GTM Marketing Manager or Senior Marketing Manager in a technology-led business. • Significant marketing experience with responsibility for a country, region or multi-market portfolio, ideally for technical or durable products sold through distributors and partner networks • Experience marketing home technology, consumer electronics, home appliances, smart home, electrical products, residential energy or adjacent technology categories would be particularly relevant.A track record of building and delivering marketing strategies across both B2B and B2C channels • Solid experience in channel marketing, lead generation and digital campaigns • Hands-on use of CRM and marketing automation tools such as HubSpot or Salesforce • Experience managing agencies, suppliers and event partners • Strong analytical skills and a habit of letting data guide decisions • Experience working across cultures and with international or global head offices • A bachelor's degree in business, marketing or communications (a master's is a plus) Languages • Fluent English, German and Italian (all highly desirable given the European market scope) • Other languages, such as Spanish, Dutch or Chinese, are an advantage How you work • Commercially minded and focused on results, with a strong sense of ownership and urgency • Organised and thorough, with good discipline around processes and documentation • A clear communicator and confident negotiator with agencies, partners and internal teams • Analytical and always looking for ways to improve Reporting line • This role reports directly to the Global Marketing Director (based in Singapore).