Senior Revenue Campaigns Specialist

JACO is looking for an Senior In-App Events & Campaigns Specialist to develop and manage interactive campaigns, competitions, and events that drive user engagement, participation, and revenue growth. The role involves event planning, coordination with cross-functional teams, launch execution, and performance analysis. Key Responsibilities • Develop creative concepts for in-app events and competitions aligned with user interests and business objectives. • Design event scenarios, participation rules, scoring systems, rewards, timelines, and operational requirements. • Coordinate with Product, Marketing, and Operations teams to ensure smooth implementation and timely launches. • Conduct user acceptance testing (UAT) to verify event functionality, eligibility rules, rankings, and rewards. • Monitor live events, address operational issues, and coordinate winner announcements and reward distribution. • Analyze event performance, user engagement, spending, conversion, and revenue impact to identify improvement opportunities. • Prepare event reports and recommend improvements based on performance data and user feedback. • Leverage AI tools to support event ideation, content creation, data analysis, and operational efficiency. Qualifications and Experience • At least 2 years of experience in social media applications, digital campaigns, event operations, user engagement, or revenue growth. • Experience coordinating with Product, Marketing, and Operations teams. • Understanding of gamification, user behavior, and in-app spending mechanics. • Proficiency in Excel or Google Sheets, project tracking tools, and data analysis. • Ability to prepare operational plans, requirements documents, and performance reports. • Proficiency in AI tools and the ability to evaluate their outputs effectively. • Experience in live streaming, digital entertainment, or in-app purchases is preferred. • A degree in Business Administration, Marketing, or a related field is preferred. Required Skills • Creativity and strong problem-solving skills. • Analytical thinking and attention to detail. • Strong planning, organization, and time management. • Effective communication and cross-functional coordination.