E-commerce Growth Manager SEO & Performance Marketing

Dracoss is looking for an E-commerce Growth Manager with strong SEO expertise and experience growing online sales. Your mission will be to attract relevant customers, improve our website’s shopping experience and turn digital marketing investment into measurable business growth. Working closely with the founding team, you will help develop our growth strategy, identify opportunities and execute initiatives across organic search, paid advertising, website optimization and customer retention. You will collaborate with our social media and influencer manager to connect creative campaigns with clear commercial objectives. Your responsibilities will include: - Leading SEO: Research customer search behavior, optimize product and category pages, develop content briefs and improve internal linking. Work with our technical team to address indexing, website speed and other technical SEO priorities. - Managing paid advertising: Plan, launch and optimize Google and Meta advertising campaigns, including retargeting. Manage agreed budgets, test audiences and creative approaches, and track acquisition costs and sales. - Improving website conversion: Identify where customers leave the buying journey and test improvements to landing pages, product information, offers and checkout. - Developing customer retention: Build email campaigns and automated journeys for welcome messages, abandoned carts, cartridge replacement reminders and repeat purchases. - Measuring business performance: Maintain reliable tracking and report on qualified traffic, conversion rates, customer acquisition costs, revenue and repeat purchases. Use these findings to recommend where Dracoss should invest next. - Supporting product launches: Coordinate search content, campaign landing pages, advertising and customer communications with the wider team. We are looking for someone with proven SEO skills, sound analytical judgment and practical e-commerce experience. You should be able to explain how your work co