Marketing Specialist

Founded in 2004, Axe Finance is a global market-leading software provider focused on credit risk automation for lenders looking to provide an efficient, competitive, and seamless omnichannel financing journey. Axe Finance developed Axe Credit Portal (ACP), a future-proof AI-driven solution to automate the entire credit lifecycle from KYC to servicing including origination, credit scoring, and automatic decision-making. ACP is a multi-segment digital lending solution covering not only Retail, Commercial, Corporate, FIs, and Sovereign segments but also other specific types of lending such as embedded financing, and Islamic finance. Joining Axe Finance is to become part of a fast-growing fintech company with a footprint in 32 countries and more than 60,000 users of our technology around the globe. We are currently seeking to hire an experienced Marketing Specialist who combines hands-on B2B campaign expertise with strong graphic design skills to support our international growth. Joining a well-established international marketing team, you will have the opportunity to work alongside experts across multiple marketing disciplines while contributing to high-impact global initiatives. In this role, you will be responsible for campaign execution and visual content creation, from paid media and HubSpot automation to webinars and podcasts. Collaborating closely with Sales, Content Marketing, Product Marketing, and other marketing team members, you will turn complex topics into engaging materials and measurable commercial opportunities. KEY RESPONSIBILITIES - Execute B2B demand generation campaigns across regions and target markets. - Manage LinkedIn Ads, campaign budgets, targeting, optimization, and performance tracking. - Build and optimize HubSpot campaigns, workflows, lead nurturing journeys, and lead scoring processes. - Design marketing assets including brochures, case studies, presentations, social media content, and event materials. - Create engaging visual content,