Marketing Specialist

The role As our Marketing Specialist, you will grow our brand awareness in the U.S. market and generate qualified leads for our VoIP, Cloud PBX, SIP Trunking, and Contact Center solutions. Responsibilities Digital marketing strategy • Define and execute the digital marketing plan for the U.S. market, with clear goals, priority channels, and a monthly content calendar. • Plan and run LinkedIn campaigns aimed at decision-makers at U.S. businesses. • Optimize the website’s SEO (keywords, on-page content, technical fixes) to grow organic traffic. • Design, segment, and send email marketing campaigns, and follow up on their results. Content creation • Write articles, case studies, and white papers that explain our VoIP, Cloud PBX, SIP Trunking, and Contact Center solutions. • Develop sales presentations and collateral that the SDR can use in outreach and demos. • Manage professional social media content and the publishing schedule. Lead generation and nurturing • Build and optimize landing pages that turn visitors into leads. • Organize webinars and product demonstrations. • Implement lead nurturing campaigns that move leads toward Marketing Qualified Lead (MQL) status. • Hand over qualified leads to the SDR and agree on lead quality criteria together. Reporting and analytics • Track marketing KPIs: leads generated, cost per lead, website traffic, landing page conversion rate, and MQLs. • Produce a monthly performance report with clear findings. • Recommend and implement continuous improvement actions based on the data. Required qualifications • Bachelor’s degree in Marketing, Communications, Business, or a related field. • At least 2 years of B2B marketing experience. • Excellent English communication skills. • Hands-on skills in SEO/SEM, content marketing, marketing automation, email marketing, data analytics, and CRM management. • Experience in Telecom, IT, SaaS, or VoIP is a plus. Show more Show less The role As our Marketing Specialist, you will grow our brand awareness in the U.S. market and generate qualified leads for our VoIP, Cloud PBX, SIP Trunking, and Contact Center solutions. Responsibilities Digital marketing strategy • Define and execute the digital marketing plan for the U.S. market, with clear goals, priority channels, and a monthly content calendar. • Plan and run LinkedIn campaigns aimed at decision-makers at U.S. businesses. • Optimize the website’s SEO (keywords, on-page content, technical fixes) to grow organic traffic. • Design, segment, and send email marketing campaigns, and follow up on their results. Content creation • Write articles, case studies, and white papers that explain our VoIP, Cloud PBX, SIP Trunking, and Contact Center solutions. • Develop sales presentations and collateral that the SDR can use in outreach and demos. • Manage professional social media content and the publishing schedule. Lead generation and nurturing • Build and optimize landing pages that turn visitors into leads. • Organize webinars and product demonstrations. • Implement lead nurturing campaigns that move leads toward Marketing Qualified Lead (MQL) status. • Hand over qualified leads to the SDR and agree on lead quality criteria together. Reporting and analytics • Track marketing KPIs: leads generated, cost per lead, website traffic, landing page conversion rate, and MQLs. • Produce a monthly performance report with clear findings. • Recommend and implement continuous improvement actions based on the data. Required qualifications • Bachelor’s degree in Marketing, Communications, Business, or a related field. • At least 2 years of B2B marketing experience. • Excellent English communication skills. • Hands-on skills in SEO/SEM, content marketing, marketing automation, email marketing, data analytics, and CRM management. • Experience in Telecom, IT, SaaS, or VoIP is a plus. Show more Show less