Social Media Marketing Specialist

What You’ll Do Campaign strategy and execution - Plan, build, and run paid campaigns on Google (Search, Performance Max, Display, Vehicle Ads), Meta (Facebook and Instagram), TikTok, YouTube, and programmatic or in-game placements - Build and manage Meta Automotive Inventory Ads and Google Vehicle Ads from our live inventory feed - Create carousel, collection, and dynamic product ads, grouping vehicles into sets by make, model, body style, price range, and promotion - Run full-funnel campaigns: awareness, consideration, lead generation, and retargeting Audience and targeting - Build and refine audiences, including custom audiences, lookalikes, customer lists, website and video retargeting, and local radius targeting - Run financing-related ads within Meta and Google special ad category (credit) restrictions - Use first-party data (CRM and past customers) to improve targeting Creative and content - Produce ad creative and content: static, carousel, short-form video (Reels, TikTok, Shorts), and vehicle walkarounds - Write ad copy, headlines, and calls to action for each platform and stage of the funnel - Manage our organic social calendar and keep brand voice consistent across channels Testing and optimization - Run structured A/B tests on creative, copy, audiences, placements, bidding, and landing pages - Optimize campaigns for cost per lead, lead quality, appointments, and vehicles sold, not only clicks - Watch for ad fatigue, frequency, and placement performance, and adjust quickly Tracking and measurement - Set up and maintain tracking with Meta Pixel and Conversions API, Google Tag Manager, GA4, Google Ads conversion tags, enhanced conversions, and the TikTok Pixel - Configure events, UTM parameters, and attribution so leads from calls, forms, chat, and walk-ins are traced to their source - Fix tracking gaps caused by browser and iOS privacy changes Account and asset management - Manage Meta Business Manager / Business Portfolio: ad accounts, pages, catalog