Sr. eCommerce Merchandising Specialist

Our team The Merchandising team is part of the Channel organization and plays a central role in bringing products to market and continuously improving their performance across Amazon and other marketplaces in the EU and US. We act as a bridge between Listing, Design, Product, Operations, and other cross-functional stakeholders, translating product and customer needs into strong marketplace experiences. Our work combines GTM execution, merchandising, performance analytics, marketplace SEO, UX/CX, experimentation, and AI-enabled optimization to improve discoverability, conversion, and the overall shopping journey. What You Will Do - Own GTM merchandising execution for new product launches across Amazon EU and US, from listing briefs through launch and post-launch optimization. - Drive marketplace SEO, including keyword research, titles, bullets, attributes, backend terms, taxonomy, and search visibility. - Create and QA briefs for listing content, imagery, A+ Content, video, and Brand Stores. - Analyse traffic, CTR, conversion, search visibility, sales, and customer behaviour to identify opportunities and provide actionable insights. - Conduct Walk the Store and UX/CX reviews to identify customer friction and improve the shopping journey. - Develop and manage A/B tests and conversion optimization initiatives, measuring impact and scaling learnings. - Drive ongoing listing, Brand Store, and subcategory optimization. - Use AI and LLM tools for SEO, listing analysis, QA, research, insight generation, and workflow automation. - Develop frameworks to improve AI readability and AI-ready marketplace content. - Build and maintain merchandising standards, documentation, and optimization playbooks. Your Qualifications - 3–5 years of experience in eCommerce merchandising, Amazon, or marketplace management. - Good Amazon Seller Central experience, including GTM/product launches, listing optimization, A+ Content, and Brand Stores. - Strong understanding of marketplace SE