Campaign Manager

CAMPAIGN MANAGER Company: WOI ECO Experience: 4–7+ Years About WOI ECO WOI ECO is an ecosystem platform with multiple ventures, projects, and initiatives under its umbrella, including Venture Studios, Startup Communities, Centres of Excellence, Startup Programs, Events, and ecosystem-led campaigns. The role will also involve executing selected campaigns and initiatives from our Parent Company across India and global markets. Role Overview We are looking for a highly experienced Campaign Manager who can take complete ownership of campaign strategy and execution across PR, Instagram, LinkedIn, X (Twitter), digital platforms, media, and ecosystem channels. The person should be capable of taking a campaign from idea → strategy → content → execution → media outreach → performance tracking, while ensuring execution is aligned with the allocated budget and objectives. Key Responsibilities * Strategise, plan and execute campaigns across WOI ECO, its ventures, initiatives and Parent Company campaigns. * Manage campaigns across PR, Instagram, LinkedIn, X and other relevant platforms in India and globally. * Develop strong content strategies, campaign concepts, storytelling, content calendars and communication plans. * Build and maintain relationships with PR agencies, media houses, journalists, publications, influencers, creators and relevant ecosystem pages. * Coordinate with internal teams, creative teams, agencies, partners and external stakeholders for campaign execution. * Manage campaign budgets effectively and ensure maximum impact and ROI from every campaign. * Track campaign performance, analyse results and continuously optimise execution. * Handle multiple campaigns simultaneously across different projects and initiatives. * Ensure every campaign is executed strategically, on time and to the required quality standards. What We Are Looking For *4–7+ years of proven experience in campaign management, digital marketing, PR, brand building or communications. * Demonstrated experience in executing high-impact, high-reach or viral campaigns. * Strong understanding of content, social media, PR, media relations and digital marketing. * Existing network with Indian and international media, PR agencies, creators and digital communities is highly preferred. * Strong strategic thinking with excellent execution and project/task management skills. * Ability to manage budgets and allocate resources intelligently. * Highly organised, proactive and capable of taking end-to-end ownership. * Experience working across multiple brands, projects or ecosystem initiatives will be a strong advantage. Success in This Role The right candidate should be someone who can take an idea, build the strategy, execute the campaign across channels, create strong visibility, manage the budget and deliver measurable results — without needing to be constantly managed.