CRM & Retention Manager

AW Connect is recruiting a CRM & Retention Manager for an established sportswear and lifestyle brand expanding its digital commerce team in Dubai. You will own customer engagement and retention across France and international markets, using Klaviyo to build automated journeys, deliver campaigns and grow repeat purchase and customer lifetime value. Key Responsibilities • Own the CRM calendar across newsletters, launches, seasonal campaigns and sales events. • Build and optimise Klaviyo welcome, abandoned-cart, browse, post-purchase, win-back and back-in-stock flows. • Develop customer segments based on purchase behaviour, value, category and country. • Improve subscriber acquisition, database quality, consent management and deliverability. • Run A/B tests across content, subject lines, timing and offers. • Track CRM revenue contribution, engagement, repeat purchase and customer lifetime value. • Coordinate activity with merchandising, content and paid media teams. • Use generative AI to support content testing, segmentation and campaign analysis. Essential Requirements • At least three years of CRM, email marketing or retention experience within B2C eCommerce. • Proven hands-on Klaviyo expertise, including flows, segmentation, templates and reporting. • Fluent French and English, written and spoken. • Strong analytical skills and evidence of improving campaign or retention performance. • Practical experience using generative AI in marketing workflows. Experience with Shopify, international eCommerce, fashion or sportswear, basic HTML and GDPR requirements would be advantageous. The position is based in Dubai. Candidates currently outside the UAE are welcome to apply if interested in relocating. Apply with your CV, highlighting your Klaviyo experience, current location and notice period.