Digital Content Marketing Specialist

About the Company: TIWCG Algodesign Technology – FZCO is a technology company headquartered in Dubai Silicon Oasis. TIWCG powers its client funds and asset managers through proprietary machine learning and quantitative trading algorithms and offers both conventional and Shariah-compliant investment products, supported by a Shariah Advisory Board of internationally recognized scholars. TIWCG serves High Net Worth and institutional investors, network partners and relationship managers across multiple markets. Role Pupose: The Specialist will lead TIWCG's digital content marketing/communications. The objective is to build a strong, consistent digital presence so that investors, prospects and partners see TIWCG frequently, stay informed of relevant developments, and engage with the brand in ways that generate new business and referrals. This is not a sales role. Content must inform rather than pitch: industry news, market developments, research insights and TIWCG news, presented with accuracy, discipline and institutional credibility. Key Responsibilities: 1. Digital Content Strategy ▪    Develop and execute TIWCG's digital content marketing strategy, content pillars and monthly content calendar. ▪    Define the audience, message and channel mix for each target segment: HNI/UHNW investors, institutional prospects and network partners. ▪    Tailor content for priority markets and countries, reflecting local market themes, culture and investor interests. 2. Content Creation ▪    Create engaging, high-quality content across formats: LinkedIn posts, articles, blogs, newsletters, infographics, carousels, events and short videos. ▪    Produce market briefs, country and sector snapshots, and industry news round-ups relevant to TIWCG's audience. ▪    Develop educational content on quantitative and algorithmic investing, AI in asset management, Islamic finance and wealth preservation. ▪    Convert approved, publicly shareable company and fund highlights into digital content, using information signed off by the relevant teams. ▪    Support the CEO and senior leadership with thought-leadership articles, LinkedIn content and executive commentary. 3. Digital Channels and Campaigns ▪    Manage TCG's corporate LinkedIn, website, YouTube channel and other approved social and digital channels: publishing, community engagement and audience growth. ▪    Plan and run email marketing campaigns and digital newsletters to investors, prospects and partner audiences. ▪    Plan and manage paid digital campaigns (LinkedIn, Google, Meta) in line with budget and targeting objectives. ▪    Maintain the website's news, insights and research sections; apply SEO best practice to improve organic reach. ▪    Build landing pages and lead-capture forms for campaigns, webinars and events, and route leads to the business development team. 4. Brand, Events and Partner Enablement ▪    Ensure all digital assets follow TCG's brand guidelines and maintain a consistent visual and verbal identity. ▪    Create pre-event, live and post-event digital content for webinars, investor sessions, sponsorships and conferences. ▪    Equip network partners and relationship managers with ready-to-share digital content packs. 5. Governance and Compliance ▪    Ensure all content meets applicable regulatory, marketing and disclosure requirements, including risk disclaimers where relevant. ▪    Avoid forward-looking promises, return guarantees or language that constitutes a solicitation where not permitted. ▪    Protect confidentiality; never disclose investor identities, holdings or personal data in any content. ▪    Follow the internal review and approval workflow before any content is published. 6. Analytics and Optimization ▪    Track reach, engagement, follower growth, website traffic, email performance, campaign ROI and leads generated. ▪    Run A/B tests content, subject lines and creatives; refine the content plan based on data. ▪    Report weekly to the Head of IR with insights and recommendations. Preferred Qualification & Experience: ▪    Bachelor’s degree in marketing, Digital Marketing, Communications, Journalism or a related field; a finance background is an advantage. ▪    3–5 years of digital or content marketing experience, preferably in asset management, wealth management, banking or fintech. ▪    A portfolio showing financial or market-related content and digital campaigns delivered, with measurable results. ▪    Good understanding of financial markets and investment terminology; familiarity with Shariah-compliant finance is an advantage. ▪    Experience creating content for an international or multicultural audience. Certifications Preferred: ▪    Analytics and paid search: Google Analytics (GA4) and/or Google Ads certification ▪    Content and inbound: HubSpot Content Marketing or Inbound Marketing certification ▪    Social media: Meta Certified Digital Marketing Associate or LinkedIn Marketing certification ▪    Professional diploma: Digital Marketing Institute (DMI) or CIM qualification in digital marketing ▪    Financial knowledge: CISI Introduction to Securities and Investment or an Islamic finance certificate is an advantage Skills & Competencies: Writing - Excellent business English; clear, concise, investor-appropriate tone. Digital marketing - LinkedIn marketing, SEO/SEM, paid social, email marketing and marketing automation Research - Strong ability to source, verify and synthesize market news and research from credible sources Design and media - Canva or Adobe Creative Suite; video editing; data visualization Tools - Email platforms (e.g. Mailchimp, HubSpot, Zoho), website CMS, Google Analytics, social scheduling tools; responsible use of AI tools Judgement - Discretion with confidential information; strong eye for accuracy, compliance and brand consistency Working style - Organized, deadline-driven, comfortable working across IR, Business Development and leadership Sh