Digital Marketing & Content Specialist

About Kayana Kayana is a fast-growing global technology company empowering small and medium-sized businesses with innovative digital solutions. Our ecosystem includes Electronic Point of Sale (EPOS) systems, self-service kiosks, online ordering, payment solutions, and AI-powered business technologies. With operations across the UK, USA, Europe, Australia, and the Middle East, Kayana is committed to helping businesses thrive through innovation, digital transformation, and customer-focused technology. Role Overview We are seeking a creative, versatile, and results-driven Digital Marketing & Content Specialist to strengthen Kayana's brand presence, develop engaging digital content, and execute integrated marketing initiatives across our international markets. The ideal candidate is an all-around digital marketing professional who combines creative storytelling, graphic design, video production, social media management, search engine optimization (SEO), and digital campaign execution to drive brand awareness, customer engagement, and qualified lead generation. This is a hands-on role requiring someone who can independently conceptualize, create, execute, and optimize marketing content and campaigns—from developing compelling visuals and promotional videos to managing social media channels, improving website visibility, and measuring marketing performance. The successful candidate should be commercially minded, digitally savvy, and comfortable working in a fast-paced SaaS, fintech, payments, or B2B technology environment. Key Responsibilities 1. Digital Marketing Strategy & Campaign Execution • Plan, develop, and execute digital marketing initiatives aligned with Kayana's business objectives and customer acquisition targets. • Manage integrated marketing campaigns across websites, social media, email, search engines, and other digital channels. • Develop promotional campaigns supporting Kayana's EPOS, Kiosks, Online Ordering, Payments, and other technology solutions. • Support marketing activities across international markets, particularly the UK, UAE, USA, Europe, and Australia. • Identify digital marketing opportunities to increase brand visibility, customer engagement, and lead generation. 2. Content Creation, Graphic Design & Creative Production • Conceptualize, create, and publish engaging marketing content across digital platforms. • Design promotional graphics, social media creatives, banners, infographics, presentations, and other marketing materials. • Develop compelling marketing copy, product descriptions, blog articles, advertisements, and campaign messaging. • Maintain consistent brand identity, visual standards, and messaging across all marketing channels. • Utilize creative tools such as Canva, Adobe Creative Suite, Figma, and AI-powered content creation platforms. • Independently manage content production from concept development through final publication. 3. Video Production & Multimedia Marketing • Plan, shoot, edit, and produce engaging promotional videos, product demonstrations, social media reels, and marketing presentations. • Create short-form and long-form video content highlighting Kayana's products, features, customer benefits, and industry solutions. • Develop video scripts, storyboards, motion graphics, captions, and other multimedia content. • Repurpose existing content into engaging video formats for LinkedIn, Instagram, Facebook, YouTube, and other relevant channels. • Use video editing tools such as Adobe Premiere Pro, CapCut, After Effects, or equivalent applications. • Explore AI-powered video generation and editing tools to improve content production efficiency. 4. Social Media Management & Brand Engagement • Manage and maintain Kayana's social media presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms. • Develop and maintain a structured social media content calendar. • Create, schedule, and publish engaging content to strengthen brand awareness and audience engagement. • Monitor audience interactions, engagement trends, and social media performance. • Identify emerging digital trends and creative opportunities relevant to Kayana's target industries. • Support employer branding, corporate announcements, product launches, and other company initiatives. 5. Search Engine Optimization (SEO) & Website Management • Develop and implement practical SEO strategies to improve website visibility, organic traffic, and qualified lead generation. • Conduct keyword research, competitor analysis, and on-page SEO optimization. • Optimize website content, landing pages, blogs, metadata, and product pages for search visibility and conversions. • Monitor website performance, technical SEO issues, and search rankings using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar tools. • Coordinate with website developers to implement technical SEO improvements where required. • Apply emerging AI search optimization practices, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). • Maintain and update website content to ensure accuracy, relevance, and consistency. 6. Lead Generation & Digital Advertising • Support customer acquisition through organic and paid digital marketing initiatives. • Develop and optimize marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. • Create compelling advertising content, visuals, and landing pages designed to generate qualified leads. • Collaborate with Sales to align marketing campaigns with target customer segments and commercial priorities. • Monitor campaign performance, lead quality, conversion rates, and marketing return on investment. • Recommend improvements to strengthen campaign effectiveness and customer acquisition. 7. Marketing Analytics, AI Tools & Performance Optimization • Track and evaluate digital marketing performance across websites, social media, content, and advertising campaigns. • Prepare regular marketing performance reports covering engagement, reach, website traffic, conversions, and lead generation. • Use data-driven insights to improve marketing content, campaigns, and customer engagement. • Leverage AI-powered tools to streamline content development, graphic design, video editing, SEO, and marketing automation. • Continuously explore emerging marketing technologies, creative platforms, and automation opportunities. • Coordinate with Sales, Product, and Technology teams to ensure marketing initiatives support business growth. Qualifications & Experience Essential Requirements: • Bachelor's degree in Marketing, Digital Marketing, Communications, Multimedia Arts, Graphic Design, or a related field. • Minimum 3–5 years of hands-on experience in digital marketing, content creation, social media management, or related disciplines. • Proven experience independently managing multiple digital marketing functions, rather than specializing in a single area. • Strong skills in graphic design, creative content development, copywriting, and social media marketing. • Practical experience in video shooting, editing, and production, including promotional videos, product demonstrations, and social media reels. • Working knowledge of SEO, keyword research, website optimization, and content marketing. • Proficiency in creative tools such as Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut, or equivalent applications. • Experience managing social media platforms and digital marketing campaigns. • Familiarity with Google Analytics 4, Google Search Console, and digital marketing performance reporting. • Ability to independently plan, produce, publish, and evaluate marketing content and campaigns. • Excellent English communication, creative thinking, time management, and organizational skills. Desirable Experience: • Experience in SaaS, fintech, payments, hospitality technology, retail technology, or B2B marketing. • Familiarity with Google Ads, Meta Ads, LinkedIn Ads, and paid digital advertising. • Experience with WordPress or other content management systems. • Knowledge of technical SEO, international SEO, GEO, and AEO. • Experience creating product demonstration videos and technology-related marketing content. • Familiarity with AI-powered creative and marketing tools. • Experience developing marketing campaigns targeting international markets. • Understanding of B2B lead generation, conversion optimization, and customer acquisition funnels. What We're Looking For We are looking for a multi-skilled, creative, resourceful, and commercially driven digital marketing professional who can take ownership of Kayana's day-to-day digital marketing activities. The ideal candidate is not limited to a single marketing discipline but can confidently transition between creating graphics, producing videos, writing engaging content, optimizing SEO, managing social media, and executing digital campaigns.