Digital Marketing Executive

Job Description: Digital Marketer – Gym EquipmentJob Title: Digital Marketing Executive Industry: Gym Equipment & Fitness Products Department: Sales & Marketing Reports To: Marketing Manager / Business Owner Key Responsibilities1. Social Media Management • Manage the company's Facebook, Instagram, TikTok, LinkedIn, and other social media accounts. • Create and publish engaging posts, reels, stories, and product videos featuring gym equipment. • Develop a monthly social media content calendar. • Respond to customer inquiries, comments, and messages. 2. Digital Advertising • Plan, launch, and manage paid advertising campaigns on Facebook, Instagram, and Google. • Generate qualified leads from gyms, fitness centers, hotels, corporate clients, and individual buyers. • Monitor advertising budgets and optimize campaigns to improve return on investment (ROI). • Run retargeting campaigns for people who have shown interest in gym equipment. 3. Lead Generation & Sales Support • Generate sales inquiries for treadmills, exercise bikes, dumbbells, weight machines, and complete gym setups. • Collect and organize leads through WhatsApp, website forms, and social media. • Coordinate with the sales team to follow up on leads and convert them into customers. • Maintain a database of potential customers and track lead conversion rates. 4. Content Creation • Create product images, promotional banners, videos, and short-form reels. • Prepare product demonstrations, specifications, price lists, and promotional offers. • Highlight product quality, durability, warranty, installation, and after-sales services. • Coordinate photography and video shoots for new products and completed gym installations. 5. Website & E-commerce Management • Update product listings, prices, descriptions, and images on the company website or online store. • Apply basic SEO techniques to improve Google search visibility. • Monitor website traffic, inquiries, and online sales. • Ensure product information and contact details remain accurate. 6. Market Research • Research competitors' prices, offers, advertising strategies, and product ranges. • Identify potential customers, including gyms, fitness clubs, hotels, schools, and residential buyers. • Identify new digital marketing opportunities and customer segments. 7. Reporting & Performance Analysis • Prepare weekly and monthly marketing performance reports. • Track leads, cost per lead, conversions, advertising expenditure, and sales generated. • Use Meta Ads Manager, Google Ads, Google Analytics, and other relevant tools. • Recommend improvements based on campaign results. Required Skills & Qualifications • Bachelor's degree or relevant diploma in Marketing, Business, or a related field preferred. • Practical experience in digital marketing and paid advertising. • Knowledge of Facebook Ads Manager, Google Ads, SEO, and social media platforms. • Basic graphic design and video editing skills using Canva or similar tools. • Good communication, analytical, and organizational skills. • Ability to generate B2B and B2C leads. • Experience in fitness, gym equipment, sports products, or e-commerce will be an advantage. Employment Type: Full-time Salary: Negotiable, based on experience and skills. watsapp No: +923334916591 Show more Show less Job Description: Digital Marketer – Gym EquipmentJob Title: Digital Marketing Executive Industry: Gym Equipment & Fitness Products Department: Sales & Marketing Reports To: Marketing Manager / Business Owner Key Responsibilities1. Social Media Management • Manage the company's Facebook, Instagram, TikTok, LinkedIn, and other social media accounts. • Create and publish engaging posts, reels, stories, and product videos featuring gym equipment. • Develop a monthly social media content calendar. • Respond to customer inquiries, comments, and messages. 2. Digital Advertising • Plan, launch, and manage paid advertising campaigns on Facebook, Instagram, and Google. • Generate qualified leads from gyms, fitness centers, hotels, corporate clients, and individual buyers. • Monitor advertising budgets and optimize campaigns to improve return on investment (ROI). • Run retargeting campaigns for people who have shown interest in gym equipment. 3. Lead Generation & Sales Support • Generate sales inquiries for treadmills, exercise bikes, dumbbells, weight machines, and complete gym setups. • Collect and organize leads through WhatsApp, website forms, and social media. • Coordinate with the sales team to follow up on leads and convert them into customers. • Maintain a database of potential customers and track lead conversion rates. 4. Content Creation • Create product images, promotional banners, videos, and short-form reels. • Prepare product demonstrations, specifications, price lists, and promotional offers. • Highlight product quality, durability, warranty, installation, and after-sales services. • Coordinate photography and video shoots for new products and completed gym installations. 5. Website & E-commerce Management • Update product listings, prices, descriptions, and images on the company website or online store. • Apply basic SEO techniques to improve Google search visibility. • Monitor website traffic, inquiries, and online sales. • Ensure product information and contact details remain accurate. 6. Market Research • Research competitors' prices, offers, advertising strategies, and product ranges. • Identify potential customers, including gyms, fitness clubs, hotels, schools, and residential buyers. • Identify new digital marketing opportunities and customer segments. 7. Reporting & Performance Analysis • Prepare weekly and monthly marketing performance reports. • Track leads, cost per lead, conversions, advertising expenditure, and sales generated. • Use Meta Ads Manager, Google Ads, Google Analytics, and other relevant tools. • Recommend improvements based on campaign results. Required Skills & Qualifications • Bachel