Digital Marketing Manager

Job Title: Performance Marketing Manager (Digital Marketing) Reports to: CEO / Founder Location: Dubai, UAE Role Summary We are looking for a hands-on Performance Marketing Manager to own paid lead generation across Google and Meta. You will build and run campaigns yourself, take full accountability for cost-per-lead and lead quality, and shape the digital strategy that supports our sales pipeline. Real estate experience is strongly preferred. Key Responsibilities • Performance Strategy & Channel Roadmap: Own the paid lead generation strategy, including channel mix, budget allocation, testing pipeline, and execution standards, aligned with business and sales targets. • Google Ads Management: Plan, launch, and optimize Search, Performance Max, Display, and YouTube campaigns, including keyword strategy, bidding, ad copy, and negative keyword management. • Meta Ads Management: Build and scale Facebook and Instagram campaigns, including lead forms, audience targeting, lookalikes, retargeting, and creative testing. • Lead Quality & Funnel Optimization: Work with the sales team to improve lead quality, not just volume, by tracking leads through to qualification and closure and refining targeting accordingly. • Landing Pages & Website: Brief and collaborate with design and web teams to build high-converting landing pages and improve user experience. • SEO/SEM Oversight: Support search visibility and ensure organic and paid efforts work together. • Email & Social Support: Support email nurture flows and social media activity where they feed the lead funnel. • Analytics & Reporting: Monitor KPIs (CPL, CTR, CPA, ROAS, lead-to-deal conversion) and deliver clear weekly and monthly reports with actionable insights. • Budget Management: Manage monthly ad spend, pace budgets effectively, and maximize ROI. • Market Awareness: Stay current on platform updates, algorithm changes, and Dubai property market trends. Requirements • 4+ years in performance marketing, preferably in real estate, property, or high-ticket B2C • Proven, hands-on expertise in Google Ads and Meta Ads Manager • Experience independently managing significant monthly ad budgets • Experience working with CRMs • Able to execute solo, with hands-on campaign management at the core of the role • Excellent communication skills for reporting to leadership and aligning with the sales team Preferred • Experience in real estate (off-plan, luxury, or investor audiences) • Google Ads and Meta Blueprint certifications