Digital Marketing Specialist

Company Description Orea Capital is a boutique international real estate agency expanding into the UAE market, with a focus on luxury properties and high-net-worth clients. The company aims to position itself as a premium, advisory-driven brand offering personalized real estate solutions across Dubai’s luxury residential and investment sectors. With an international outlook and curated approach, Orea Capital specializes in high-end properties, branded residences, and exclusive investment opportunities. The team combines deep market expertise with a tailored, luxury client experience. This environment offers professionals the opportunity to work closely with discerning clients and contribute to the growth of a high-potential brand in Dubai. Role Description The Digital Marketing Specialist role is a full-time, on-site position based in Dubai, United Arab Emirates. This role involves planning, executing, and optimizing digital marketing campaigns to promote luxury properties and strengthen Orea Capital’s brand presence in the UAE. The Digital Marketing Specialist will manage social media channels, create engaging content, oversee online advertising, and monitor campaign performance across various platforms. Daily responsibilities include analyzing web and campaign analytics, refining targeting and messaging, and collaborating with the sales and advisory teams to align digital efforts with business goals. The role also requires staying up to date with digital marketing trends in real estate and luxury sectors and contributing ideas to enhance client engagement and lead generation. Qualifications • Strong skills in Digital Marketing and Online Marketing, with experience running integrated campaigns across multiple channels. • Proficiency in Social Media Marketing, including content planning, audience engagement, and platform-specific best practices. • Ability to interpret Web Analytics and other performance data to optimize campaigns, improve ROI, and support decision-making. • Excellent Communication skills, with the ability to convey complex information clearly and professionally to internal teams and clients. • Experience in the real estate or luxury brand sector is mandatory particularly within the UAE or GCC region. • Familiarity with marketing automation tools, CRM systems, and paid media platforms (e.g., Meta, Google Ads, LinkedIn) is beneficial. • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. • Ability to work on-site in Dubai, manage multiple priorities, and collaborate effectively in a fast-paced, client-focused environment.