Executive - Brand Marketing

• The position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned. • Responsible for brand management, budget management, business development and people management. Key Responsibilities • Assist in the development and execution of marketing campaigns, both online and offline. • Coordinate with agencies to ensure campaign materials are delivered on time. • Monitor campaign updates and provide regular updates to all stakeholders. • Collaborate with agencies to create and update the calendar based on launch dates. • Work on reports, marketing presentations, calendars and content plans. • Assist in the planning and execution of marketing events, from concept to execution. • Coordinate marketing projects’ logistics, setup, promotional materials, attendees, and suppliers. • Share region assets and launch plans, with all stakeholders. Own the CRM process and approach. • Work with other internal/external resources on retail campaigns (In-Mall & in-Store). • Assist in e-com marketing plans, PR and digital activities in coordination with the digital team. • Conduct basic research, analyze market conditions and competitor data to support marketing strategy. • Ad hoc projects as requested by the marketing team. • Identify and work with social media influencers/bloggers in line with the social strategy/social media resource. • Cultivate and maintain strategic partnerships with key influencers, artists, and industry stakeholders to enhance brand visibility and credibility. • Oversee the creation of engaging content across various platforms (social media, email, and digital advertising). • Role involves travel to external venues. May also involve travel to other countries. • Supporting the traffic-driving activities and initiatives of the retail stores. Qualifications • Bachelor’s degree in marketing, business administration or equivalent experience. • 3 years of experience in marketing or related roles – fashion/retail experience preferred. • Strong organizational skills and the ability to manage multiple projects simultaneously. Creative thinker with a keen eye for detail. • Ability to work both independently and collaboratively in a fast-paced environment.