F&B Marketing Executive

Responsibilities: • Assist in planning and executing integrated marketing campaigns across digital, print, and instore platforms  • Manage social media platforms, schedule content calendars, monitor engagement, and respond to customer interactions  • Coordinate marketing activities from briefing through execution, ensuring projects are completed accurately and within agreed timelines.  • Conduct regular outlet visits to monitor the implementation and condition of marketing materials, promotions, and brand assets.  • Identify branding or marketing gaps within outlets and follow up on required corrective actions.  • Ensure all outlets are consistently following approved brand guidelines and marketing standards.  • Support in creating engaging content, including copy, visuals, newsletters, and promotional videos  • Coordinate events, activations, pop-ups, and sponsorship activities to boost brand visibility  • Monitor competitor campaigns, industry trends, and customer insights to support strategy development  • Track campaign performance, generate reports, and suggest improvements based on analytics  • Collaborate with design, sales, and operations teams to ensure consistent messaging across all touchpoints  • Assist in managing influencer partnerships and external agencies for campaigns and promotions Maintain and update marketing databases, mailing lists, and contact directories • Ensure timely production and distribution of marketing materials, including brochures, menus, and signage • Support the execution of loyalty programs, customer engagement initiatives, and seasonal promotions Prepare presentations and proposals for internal meetings and external partnerships • Ensure compliance with branding guidelines and uphold quality standards across all assets Provide administrative support to the marketing manager/director on day-to-day tasks and projects • Assist in developing marketing strategy plans and promotional calendars • Analyse customer insights and market research to recommend new campaign ideas • Support the creation of brand guidelines, tone of voice, and style references • Track and report on competitor activity to identify opportunities and threats • Assist with creative briefs and coordinate with creative teams for content production • Maintain brand asset libraries, ensuring up-to-date and accessible resources • Support cross-departmental projects with marketing input and collateral • Help prepare marketing budget summaries and track campaign spending • Assist in performance review of marketing campaigns and contribute to optimization strategies • Monitor SEO performance and assist in optimising website content for better reach • Support email marketing campaigns, including content creation, scheduling, and tracking results • Help coordinate influencer and PR outreach campaigns to boost brand awareness Assist in producing case studies, testimonials, and success stories for marketing use • Track trends in customer behaviour to identify potential opportunities for campaigns • Coordinate with photographers/videographers for photoshoots and content production • Assist in developing seasonal campaign concepts and creative content themes • Support brand storytelling initiatives to ensure consistent brand voice across channels  Skills: • Strong understanding of marketing principles and campaign execution • Proficiency in social media management and digital marketing tools • Excellent written and verbal communication skills • Strong organisational and project management abilities • Analytical skills to measure campaign performance and generate insights • Creativity and innovation in content and campaign ideas