Head of Marketing, PR & Communications

We are looking for an experienced Head of Marketing, PR & Communications (Brands & Corporate) at Etoile Group across the GCC. This is a senior leadership role responsible for supporting the business through shaping and executing the regional strategy across brand marketing, digital, social media, CRM & clienteling, PR & communications, events, experiential marketing, partnerships and content, while ensuring alignment with each brands global vision. What you will lead Marketing • Develop and execute the overall GCC 360° marketing strategy for the different luxury brands. • Lead high performing, multi-disciplinary marketing team and manage marketing budgets. • Build curated CRM and clienteling strategies to acquire, retain and reactivate high value clients. • Lead high profile events, boutique openings, launches and experiential activations across the GCC. • Develop strategic partnerships with premium malls, agencies, loyalty program and other high value customer ecosystems. • Partner closely with brands, marketing and PR teams and senior leadership to translate global brand strategies into impactful GCC initiatives. • Drive a strong commercial and data led approach to marketing, measuring impact through engagement, acquisition, conversion, incremental sales and ROI. PR, Corporate and Brand Communications • Develop and execute the Group’s Corporate and Brand Communications strategy, establish best practices, policies, frameworks and performance objectives aligned with overall business priorities. • Shape regional PR strategy in coordination with each brand and cultivate strong relationships with media, influencers, industry leaders and corporates. • Advise senior leadership on strategic communication, manage key internal stakeholders, and provide communications support for strategic initiatives, leadership engagements and committee meetings. • Lead external communications and media relations across the Middle East, including media strategy, press releases, briefings, spokesperson management and communications with key industry stakeholders. • Organize and execute Group events and key corporate engagements, ensuring communications, messaging and brand representation effectively support the intended business and reputational objectives. • Oversee content across traditional and digital channels and build senior management capabilities for effective public and media engagement. What we are looking for • 12+ years of progressive marketing, communications (Brands & Corporate) and PR experience, with significant leadership experience. With 4 years of experience in luxury retail industry within the GCC. • Bachelor’s degree in Marketing, Business, Communications, or a related field; a relevant master’s degree is an advantage. • Strong expertise leading CRM, clienteling, digital marketing, PR, corporate communication, events and experiential marketing. • Proven experience leading integrated, multi-channel marketing strategies across multiple markets. • Strong GCC market knowledge and an established regional network across media, influencers and premium partners. • Experience managing sizeable teams, budgets and external agencies. • Commercially astute, strategically minded and highly effective at working with global stakeholders. • Arabic speaker, French would be an advantage.