Marketing Executive

Location: Dubai About the Role We are looking for a creative, proactive, and results-driven Marketing Executive to develop and execute marketing initiatives across our brands, products, and distribution channels. You will be responsible for increasing brand awareness, promoting new tours and experiences, managing online product listings, coordinating marketing campaigns, and strengthening relationships with travel agents, media partners, and industry stakeholders. The ideal candidate combines digital marketing, content creation, product promotion, public relations, and strong communication skills, with a passion for travel and tourism. Your Responsibilities Marketing & Brand Development • Develop and execute marketing strategies across multiple brands and markets • Plan and manage digital marketing campaigns across relevant platforms • Create marketing materials, newsletters, promotional content, and presentations • Support SEO, email marketing, social media, and content marketing initiatives • Conduct market research and competitor analysis to identify growth opportunities • Ensure consistent brand positioning and messaging across all marketing channels Product Launches & Online Distribution • Upload, publish, and manage tours and experiences across company websites, booking platforms, and Online Travel Agencies (OTAs) • Ensure product descriptions, images, pricing, inclusions, and other listing information are accurate and engaging • Coordinate the marketing launch of new tours, experiences, and destinations • Prepare product announcements, promotional materials, and launch campaigns • Communicate new tour and experience releases to travel agents, distribution partners, and industry contacts • Maintain updated product information and marketing materials for B2B and B2C distribution • Collaborate with Product and Operations teams to ensure products are ready for publication and promotion Public Relations & Media • Develop press releases and media announcements for new products, company developments, and brand initiatives • Build and maintain relationships with journalists, travel publications, bloggers, and media representatives • Coordinate with media partners to secure editorial coverage and promotional opportunities • Identify opportunities for interviews, features, partnerships, and industry exposure • Support influencer collaborations, familiarisation trips, and media visits • Monitor media coverage and evaluate public relations activities Performance & Growth • Monitor marketing performance, website traffic, engagement, and conversions • Analyse campaign results and recommend improvements • Support lead generation and customer acquisition initiatives • Coordinate marketing activities with Sales, Product, and other departments • Prepare regular marketing reports and performance updates • Identify opportunities to increase product visibility, bookings, and revenue Your Profile • Previous experience in marketing, digital marketing, tourism marketing, public relations, or a comparable role • Strong written and verbal communication skills • Excellent English copywriting and content creation abilities • Experience managing marketing campaigns and digital content • Understanding of social media, SEO, email marketing, and online advertising • Ability to create professional marketing materials and press releases • Strong organisational skills and attention to detail • Experience working with websites, content management systems, and digital platforms • Commercial mindset with an understanding of product promotion and customer acquisition • Ability to manage multiple brands, projects, and deadlines • Creative, proactive, and comfortable working independently • Fluent English; additional languages are an advantage