Marketing Manager

My client is looking for an experienced Marketing Manager to lead the strategic planning, execution, and evolution of our marketing, branding, communications, and digital initiatives. The role will be responsible for strengthening brand equity, driving customer engagement and supporting commercial growth through integrated, data-driven and omni-channel marketing strategies. Key Responsibilities • Develop and execute integrated marketing strategies aligned with business and commercial objectives. • Set marketing KPIs, monitor performance and provide regular reports and insights to senior management. • Lead brand management, creative direction and corporate communications, ensuring consistency across all touchpoints. • Oversee digital marketing activities including SEO, SEM, paid media, CRM, website optimization, social media and content marketing. • Plan and manage multi-channel campaigns focused on brand awareness, customer acquisition, engagement and conversion. • Lead PR, media relations, thought leadership and reputation management initiatives. • Develop and execute annual events, expos, brand activations and roadshows, including pre- and post-event marketing. • Drive internal communications and employer branding initiatives in collaboration with HR. • Lead, mentor and develop the marketing team. • Manage marketing budgets, agencies, production houses, freelancers and other external vendors, with a strong focus on ROI and quality. • Work closely with Sales, Operations, Client Experience, Legal, Compliance and other stakeholders to ensure effective campaign execution and messaging alignment. • Conduct market research, competitor benchmarking and customer insight analysis to identify growth opportunities. Requirements • Bachelor’s degree in Marketing, Communications, Business Administration or a related field; MBA preferred. • 10–12 years of progressive marketing experience, including at least 3 years in a managerial/leadership role. • Strong experience across brand management, digital marketing, content, PR, communications, events and campaign management. • Proven experience leading teams and managing external agencies and marketing vendors. • Strong commercial and analytical mindset with experience using marketing data and KPIs to drive decisions. • Proficiency in tools such as Google Analytics, CRM platforms (Zoho/Salesforce), CMS, email marketing and social media management platforms. • Experience in free zones, government entities, real estate, professional services or regulated sectors is highly desirable. • Excellent English communication and copywriting skills. • Arabic or additional languages will be an advantage.