Marketing Manager

🚀 WE’RE HIRING | Manager – Marketing (360-Degree Marketing) 📍 Location: Dubai, UAE 🏢 Company: Landmark Group 💼 Business: Shukran Loyalty 🕒 Employment Type: Full-Time 🎯 Experience: 8+ Years 🌐 Domain: Retail | Loyalty | Consumer Brands | GCC Market 🌟 About the Role Landmark Group is looking for an experienced Manager – Marketing to drive 360-degree integrated marketing strategies and campaigns for Shukran Loyalty across the GCC market. The ideal candidate will have strong expertise in brand marketing, retail marketing, CRM, customer engagement, and digital marketing, with a proven ability to drive brand awareness, customer acquisition, retention, loyalty, and business growth. 🎯 Key Responsibilities 🔹 Develop and execute 360-degree marketing campaigns across ATL, BTL, digital, social media, CRM, in-store, partnerships, and activations. 🔹 Drive annual, quarterly, and monthly marketing plans aligned with business objectives. 🔹 Lead campaigns focused on brand awareness, customer engagement, acquisition, retention, app usage, and loyalty program growth. 🔹 Manage CRM campaigns, customer segmentation, lifecycle marketing, and data-driven customer engagement initiatives. 🔹 Monitor campaign KPIs, analyze performance, optimize marketing ROI, and prepare reports for senior stakeholders. 🔹 Manage creative agencies, vendors, partnerships, marketing budgets, and cross-functional stakeholders. 🔹 Adapt marketing strategies to GCC consumer behavior, cultural trends, and regional market requirements. 🧠 Must-Have Skills ✅ 8+ years of experience in marketing, brand marketing, retail marketing, consumer brands, loyalty, or agency environments. ✅ Strong, proven experience in 360-degree integrated marketing strategy and campaign execution. ✅ Expertise across ATL, BTL, digital, social media, CRM, in-store marketing, and activations. ✅ Strong understanding of GCC markets, consumer behavior, and retail trends. ✅ Experience in CRM, loyalty programs, customer acquisition, retention, and engagement. ✅ Strong knowledge of digital marketing, performance marketing, and campaign analytics. ✅ Experience managing marketing budgets, agencies, partnerships, KPIs, and ROI. ✅ Excellent strategic thinking, communication, stakeholder management, and project management skills. ⭐ Good to Have ➕ Experience in retail, loyalty programs, consumer brands, or app-based marketing. ➕ Experience with CRM platforms, customer segmentation, and lifecycle marketing. ➕ Strong GCC exposure, particularly the UAE and Saudi Arabia. ➕ Experience managing creative agencies and integrated marketing partnerships. 🎓 Qualifications Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related discipline preferred. 💎 Why Join? 🚀 Drive integrated marketing initiatives for Shukran Loyalty, a consumer loyalty business within leading Retail Group. 🌍 Work across diverse GCC markets and consumer segments. 📈 Influence customer engagement, loyalty, retention, and business growth through impactful marketing campaigns.