Marketing, PR & Communications Specialist

WDP Jets Aviation is hiring a strategic, proactive and detail-oriented Marketing, PR & Communications Specialist to take ownership of the company’s brand, image, public relations and marketing. WDP Jets Aviation is a Dubai-based private aviation company specialising in bespoke jet charters, aircraft leasing and sales, air ambulance and medical flights, cargo coordination and pet travel. As the guardian of the brand, you will shape how UHNW clients, partners, media and industry stakeholders experience WDP Jets, and you will approve everything that goes out under our name. WHAT YOU WILL DO Brand, Image & Advisory • Own the brand’s positioning, tone of voice and visual standards across every channel • Advise management on brand image, reputation and growth, and recommend improvements • Build the public profile of the company and its leadership • Review and approve all external materials before they go out Sales Alignment • Work closely with the sales team to align campaigns with revenue targets and pipeline needs • Ensure sales messaging, proposals and client materials reflect the brand • Track lead quality with sales and adjust campaigns to deliver qualified enquiries PR & Media • Own the PR strategy: press releases, media relations, interviews and coverage • Build relationships with UAE, GCC and international media, including aviation trade press • Secure thought leadership, speaking and award opportunities • Prepare and manage crisis communications Content & Social Media • Own Instagram, LinkedIn, Facebook, TikTok and YouTube, with a structured content calendar • Direct photo and video shoots with aircraft, crews, FBOs and partners, working closely with our in-house graphic editor • Grow engagement, reach and qualified enquiries while protecting a luxury image Campaigns & Performance • Plan and execute campaigns from concept to completion • Set up, manage and optimise paid campaigns on Google Ads, Meta and LinkedIn • Track every enquiry from first click to booking • Manage the website, SEO and CRM-based email marketing • Report monthly on performance, leads and return on spend Partnerships & Events • Develop partnerships with luxury hospitality, yachting, real estate and lifestyle brands • Coordinate industry events, trade shows and client events WHAT WE ARE LOOKING FOR • Essential: proven PR experience, with published coverage • Essential: proven experience marketing to HNW/UHNW clients • 3+ years in marketing, communications, PR or brand management • Experience working with sales teams against shared targets • Hands-on experience with Google Ads and Meta Ads • Strong social media, content strategy and branding skills • Excellent written and verbal English • Highly organised and able to manage multiple projects and deadlines • Experience with Zoho or similar project management tools, and Google Workspace • Absolute discretion with client information A MAJOR PLUS • Private aviation, luxury travel, yachting or ultra-luxury service experience • Existing UAE/GCC media relationships • Experience advising leadership on image, reputation or personal branding • Experience directing shoots and working with creative teams • Canva, Figma, Adobe Creative Suite, CapCut or Premiere Pro skills (you will work alongside a dedicated graphic editor) • Arabic language skills WHAT WE OFFER • Fixed monthly salary of AED 8,000 • Commission on deals generated through your campaigns or direct sales, with the structure discussed in person at interview • Full ownership of a luxury aviation brand’s image, PR and marketing • Direct access to leadership and exposure to UHNW clients, global partners and industry events • UAE employment visa and health insurance HOW TO APPLY Apply via LinkedIn and answer all screening questions. Include a link to your portfolio in your CV. Shortlisted candidates will receive a detailed questionnaire and a short practical assignment. Please apply only if you are comfortable with a fixed salary plus commission structure.