Marketing & Social Media Executive — Koala Picks

Company Description Koala Picks is a family-focused brand that offers a wide range of healthy and delicious snacks for children and parents. The company is committed to making better nutrition easy and enjoyable through convenient, wholesome snack options. Team members join a mission-driven environment that values creativity, learning, and positive impact on family lifestyles. Role Description The Marketing & Social Media Executive — Koala Picks is a full-time, on-site role based in Dubai, United Arab Emirates. Key Responsibilities • Manage Koala Picks’ day-to-day presence across social media platforms, including Instagram, TikTok, Facebook and other relevant channels. • Develop and manage the monthly social media content calendar in line with launches, campaigns, seasonal moments and business objectives. • Create engaging social media content including Reels, Stories, short-form videos, static posts and campaign assets. • Film and edit high-quality short-form video content for social media. • Develop creative concepts, hooks, scripts and content ideas that strengthen brand awareness and engagement. • Stay up to date with social media trends, formats, platform changes and emerging content opportunities. • Work closely with the team on product launches, seasonal campaigns, collaborations, events and retail activations. • Support e-commerce marketing across the Koala Picks website and online aggregators/marketplaces. • Coordinate promotional campaigns, product launches, bundles and visibility opportunities with e-commerce partners. • Monitor online product listings, campaign execution and promotional activity across aggregators. • Support paid digital campaigns across platforms such as Meta and other relevant channels. • Track and analyze both organic and paid marketing performance. • Prepare regular marketing reports covering social media performance, engagement, reach, follower growth, website/e-commerce performance, paid advertising and campaign results. • Translate data into clear recommendations to improve future content and campaigns. • Coordinate with designers, photographers, influencers, agencies and external partners when needed. • Support influencer and creator collaborations from outreach through execution and reporting. Requirements • 3–5 years of relevant marketing experience, preferably within FMCG, food, lifestyle, retail or e-commerce. • Strong hands-on experience managing brand social media accounts. • Proven experience in social media content creation. • Excellent video editing skills and ability to create polished short-form content independently. • Comfortable filming content using a phone or camera and understanding composition, lighting and storytelling. • Experience working with e-commerce platforms, online marketplaces or aggregators. • Experience supporting digital promotions and online sales campaigns. • Strong understanding of organic and paid social media metrics. • Experience creating marketing performance reports for both organic content and paid advertising. • Familiarity with Meta Business Suite / Ads Manager and social media analytics tools. • Strong written and verbal communication skills. • Excellent organizational skills and ability to manage several campaigns and deadlines simultaneously. • Creative, proactive and comfortable working in a fast-moving entrepreneurial environment. • Arabic language is a plus. To ApplyPlease send your CV, along with examples of social media accounts, videos or campaigns you have worked on. A portfolio or links to previous content are highly encouraged.