Performance Marketing Specialist (Meta & Google Ads)

Company: Transfortunes — Marketing & Creative Services Employment Type: Full-time Work Arrangement: UAE-based or Remote About the Role Transfortunes is expanding its marketing and creative services division, and we're looking for an experienced, results-driven Performance Marketing Specialist to join our growing team. You will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across Meta and Google, with a strong focus on generating qualified leads and measurable business results. Our initial focus includes the UAE real estate sector, with opportunities to work across different industries as our client portfolio expands. We are looking for someone who is hands-on, analytical, proactive, and capable of independently managing campaigns from strategy to execution. Key Responsibilities • Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads. • Develop lead-generation strategies tailored to different target audiences, markets, and campaign objectives. • Conduct audience research, competitor analysis, A/B testing, and creative performance analysis. • Set up and manage Meta Pixels, Google Tag Manager, GA4, conversion tracking, UTMs, and lead forms. • Integrate advertising platforms with CRM systems to ensure accurate lead tracking and reporting. • Monitor campaign budgets, cost per lead (CPL), conversion rates, lead quality, and return on ad spend where applicable. • Collaborate with graphic designers, video producers, and the marketing director to develop high-performing advertising creatives. • Analyze campaign performance, identify opportunities for improvement, and implement optimization strategies. • Prepare regular performance reports with clear insights and actionable recommendations. • Coordinate with sales teams to evaluate lead quality and improve conversion performance. Qualifications & Requirements • Minimum 2 years of hands-on experience managing Meta Ads and Google Ads campaigns. • Proven experience generating qualified leads through paid advertising. • Strong knowledge of Meta Ads Manager, Google Ads, GA4, Google Tag Manager, and conversion tracking. • Experience managing advertising budgets and optimizing campaigns based on performance data. • Understanding of sales funnels, landing pages, lead forms, and CRM integrations. • Experience with GoHighLevel (GHL) is a strong advantage. • Experience running UAE real estate advertising campaigns is an advantage. • Strong analytical, problem-solving, and communication skills. • Ability to work independently, manage multiple campaigns, and meet deadlines. • Good written and spoken English. What Success Looks Like • Campaigns are launched efficiently, with accurate tracking and lead delivery. • Advertising budgets are managed effectively and optimized continuously. • Campaigns generate qualified leads aligned with client objectives. • Lead quality and conversion performance improve through ongoing testing and collaboration with sales teams. • Performance reports provide clear insights that support better marketing decisions. How to Apply Please submit your application with: • Updated CV • Examples of paid advertising campaigns you have personally managed • Relevant campaign results or case studies (without confidential client information) • Current location and availability • Expected monthly salary Shortlisted candidates will be invited to complete a practical assessment.