Regional Marketing Lead (Vietnamese)

Responsibilities 1. Build the Traffic Funnel: Build a data-driven user growth funnel covering public-channel content reach, community/private-channel conversion, and subsequent user retention. 2. Content Ecosystem & Matrix: Develop and execute content strategies related to football, sports news, matches, and livestreams while ensuring compliance with platform policies and operating requirements. 3. Vietnam Channel Development: Independently develop and manage local user acquisition channels in Vietnam and identify high-potential traffic pools and new acquisition opportunities. 4. Team Building & Management: Build, train, and manage a Social Acquisition, conversion and execution team from the ground up. 5. Data Analysis & Optimization: Analyze traffic, engagement, clicks, leads, conversion rates, and channel costs on a daily and weekly basis, and continuously optimize traffic quality and ROI based on performance data. Requirements 1. At least 3 years of experience in social media, user acquisition, growth marketing, community growth, or related fields. 2. Strong hands-on experience in the Vietnam market with in-depth knowledge of the local internet and social media ecosystem, including TikTok, Facebook, Instagram, YouTube, and Zalo. 3. Proven experience in building social media matrices, content matrices, or organic traffic acquisition projects. 4. Strong data analysis skills with the ability to independently manage the full cycle from market research → traffic strategy → content testing → data analysis → optimization and iteration. 5. Fluent Vietnamese with a strong understanding of local internet language, content styles, and user culture, together with basic English communication skills for cross-border work.