Senior Marketing Executive - Furniture & Lifestyle (Content, Campaigns & Events)

The Bowery Company, established in 2014 and based in Dubai and Riyadh, is a leading GCC furniture and home accessories retailer and contract dealer specialising in Scandinavian design brands. Its portfolio includes renowned names such as ferm LIVING, AUDO, 101 Copenhagen, HEM, HAY, Normann Copenhagen, and FRAMA. The company is recognised as a design industry leader in the Middle East, delivering large-scale turnkey projects across the Middle East and Africa and maintaining a strong presence in the contract market. The Bowery Company collaborates with a network of top-tier partners and has received multiple industry awards, including “Best Luxury Furniture Company in the GCC” and “Best Regional Furniture Brand. Role Description A creative, proactive Marketing Executive to bring our furniture, lighting, accessories and design stories to life. You must combine strong content creation skills with the ability to manage digital platforms, organise photoshoots and video shoots, and deliver campaigns, product launches, events and brand activations from planning through execution. You will be responsible to take initiative, presents ideas confidently and turns creative concepts into measurable results. Responsibilities : Marketing Strategy & Campaigns • Develop and execute annual and monthly marketing plans aligned with the company’s brand, sales priorities and business objectives. • Take ownership of marketing initiatives from concept development and budgeting through execution, reporting and improvement. • Plan integrated campaigns across social media, digital advertising, website, email, print, PR and events. • Develop promotional campaigns for new collections, seasonal offers, showroom activities and key products. • Research market trends, competitors and customer preferences to identify fresh marketing opportunities.  Content Creation, Photography & Video • Develop original content that showcases our products, collections, projects, showroom and brand identity. • Plan and coordinate product and lifestyle photoshoots and video shoots, including concepts, mood boards, scripts, shot lists, styling and production schedules. • Create and edit engaging reels, short videos, stories, graphics, captions and other marketing content. • Translate product features, materials and design details into clear, compelling stories. • Coordinate with designers, photographers, videographers and external agencies to deliver quality content on schedule. • Maintain an organised library of approved photographs, videos and creative assets. Product Launches, Events & Brand Activations • Plan and execute launches for new products, brands and collections, covering pre-launch promotion, launch activities and post-launch follow-up. • Organise showroom events, exhibitions, brand activations, designer gatherings and promotional activities. • Coordinate invitations, guest lists, vendors, signage, collateral, event setup and content coverage. • Work with sales and design teams to turn marketing activities into enquiries, showroom visits and business opportunities. • Present campaign concepts and launch proposals clearly to management and relevant stakeholders. Qualifications • Bachelor’s degree in Marketing, Communications, Media, Design or a related field • ·Minimum 4-6 years of relevant experience in marketing, social media and content creation in UAE within the same industry. • ·Experience in furniture, interiors, design, lifestyle or premium retail is preferred. • ·A strong portfolio demonstrating creative campaigns, social media content, photography or video projects, and launch or event work. • Hands-on experience developing content and coordinating photoshoots and video shoots. • Excellent Communication skills for clear, persuasive messaging across content, campaigns, and events. • Experience in content creation for digital channels (website, social media, email) and familiarity with brand storytelling. • Proven ability to plan and manage events, launches, and in-store activations within the design or retail sector. • Comfortable appearing on camera and presenting products or brand stories when required. • Strong leadership, communication, planning and problem-solving skills. Technical Skills • Social Platforms: Instagram, TikTok, LinkedIn, YouTube and Facebook. • Creative Tools: CapCut, Canva and Adobe Photoshop; content scripting, video production and video editing. • Marketing: Social media strategy, community management, content planning, campaign management, trend research, UGC strategy, influencer marketing and social analytics. • Management & Analytics Tools: Familiarity with Meta Business Suite and tools such as Hootsuite, Buffer, Emplifi or Rival IQ. • Project Coordination: Familiarity with Asana, Monday.com or similar tools.  Technical Skills • Social Platforms: Instagram, LinkedIn, YouTube and Facebook. • Creative Tools: CapCut, Canva and Adobe Photoshop; content scripting, video production and video editing. • Marketing: Social media strategy, community management, content planning, campaign management, trend research, UGC strategy, influencer marketing and social analytics. Interested candidates who meet the above requirements are invited to send their CV and portfolio to hr@thebowerycompany.com with the subject line “Senior Marketing Executive – Your Name.” Only candidates who meet the stated requirements should apply.