Digital Marketing & Creative Content Specialist

Role Description The Digital Marketing & Creative Content Specialist is a part-time, remote role responsible for developing and executing digital marketing strategies, managing social media accounts, and independently creating high-quality visual and written content for ColonyByte and its clients. The role combines digital marketing strategy, hands-on graphic design, social media management, video editing, and campaign execution. Responsibilities include designing professional social media posts, carousels, promotional graphics, advertisements, and short-form videos while maintaining consistent branding across digital platforms. The Specialist will plan and manage digital marketing campaigns, develop content calendars, create engaging marketing copy, and optimize content for audience engagement, brand awareness, and lead generation. The role also involves conducting website and landing-page audits, identifying opportunities for SEO and conversion optimization, setting up and monitoring marketing analytics, and evaluating campaign performance to drive continuous improvement. Working closely with ColonyByte's team and clients, the Specialist will support both established businesses and early-stage startups by developing marketing foundations, launching campaigns, and managing ongoing digital marketing activities. This is a hands-on role requiring someone who can independently develop marketing strategies and personally produce professional creative content—not simply coordinate content production or schedule posts. Qualifications • 4+ years of professional experience in digital marketing, social media management, creative content production, or related fields. • Strong expertise in digital marketing, including campaign strategy, SEO/SEM, social media marketing, lead generation, and performance optimization. • Proven graphic design skills, with the ability to independently create professional social media posts, carousels, advertisements, promotional graphics, and branded marketing materials. • Proficiency in creative software such as Adobe Photoshop, Illustrator, Canva, or equivalent professional design tools. • Hands-on experience in video editing and short-form content production, using tools such as Adobe Premiere Pro, CapCut, or similar software. • Ability to create basic motion graphics, animations, and engaging promotional videos. • Experience developing and managing content strategies, editorial calendars, audience targeting, and multi-platform social media campaigns. • Strong copywriting skills, including social media captions, advertising copy, promotional descriptions, and website content. • Experience planning, launching, and optimizing paid digital advertising campaigns using Google Ads, Meta Ads, or similar platforms. • Working knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, and social media analytics tools. • Ability to conduct website and landing-page audits, identify conversion opportunities, and recommend SEO and user experience improvements. • Familiarity with AI-powered creative and marketing tools to support content generation, graphic design, video editing, research, and workflow efficiency. • Experience working with startups, marketing agencies, or multiple client accounts, preferably within technology, healthcare, fintech, retail, or education. • Strong analytical and problem-solving skills, with the ability to interpret marketing data and translate insights into actionable improvements. • Excellent written and verbal communication skills in English; Arabic proficiency is a strong advantage. • Ability to work independently in a remote environment, manage multiple projects, meet deadlines, and take ownership of marketing and creative deliverables. • Bachelor's degree in Marketing, Communications, Graphic Design, Media, Business, or a related field, or equivalent professional experience. • A strong portfolio demonstrating personally created graphic designs, social media content, videos, and previous marketing campaigns is required. Show more Show less Role Description The Digital Marketing & Creative Content Specialist is a part-time, remote role responsible for developing and executing digital marketing strategies, managing social media accounts, and independently creating high-quality visual and written content for ColonyByte and its clients. The role combines digital marketing strategy, hands-on graphic design, social media management, video editing, and campaign execution. Responsibilities include designing professional social media posts, carousels, promotional graphics, advertisements, and short-form videos while maintaining consistent branding across digital platforms. The Specialist will plan and manage digital marketing campaigns, develop content calendars, create engaging marketing copy, and optimize content for audience engagement, brand awareness, and lead generation. The role also involves conducting website and landing-page audits, identifying opportunities for SEO and conversion optimization, setting up and monitoring marketing analytics, and evaluating campaign performance to drive continuous improvement. Working closely with ColonyByte's team and clients, the Specialist will support both established businesses and early-stage startups by developing marketing foundations, launching campaigns, and managing ongoing digital marketing activities. This is a hands-on role requiring someone who can independently develop marketing strategies and personally produce professional creative content—not simply coordinate content production or schedule posts. Qualifications • 4+ years of professional experience in digital marketing, social media management, creative content production, or related fields. • Strong expertise in digital marketing, including campaign strategy, SEO/SEM, social media marketing, lead generation, and performance optimization. • Proven graphic design skills, with the ability to independently creat