Growth Marketing Specialist Tunisia

The Growth Marketing Specialist (Paid & SEO) is responsible for building and running paid campaigns from scratch, with a strong focus on Google Ads and LinkedIn Ads, and for supporting on-page SEO across the Cedar Rose website. The role covers the full campaign cycle: planning, copywriting, launch, testing, and optimisation, with the goal of generating qualified B2B pipeline. This role is suited to professionals who are hands-on, analytical, and eager to learn. Greater weight is placed on practical campaign experience, structured testing, and a growth mindset than on a specific industry background. Key Responsibilities 1. Paid Campaign Build & Launch • Build Google Ads campaigns from scratch (Search, Display, YouTube), including account structure, keyword themes, match types, negative keyword lists, and audience layers. • Build LinkedIn Ads campaigns from scratch (Sponsored Content, Lead Gen Forms, Message Ads), with targeting by job title, seniority, industry, and company lists. • Write ad copy, headlines, and CTAs for each funnel stage on both platforms. • Brief designers on creative formats and sizes. 2. Testing, Optimisation & Budget Management • Run structured A/B tests on audiences, messaging, creatives, offers, and landing pages, with one clear variable and a defined success metric per test. • Manage Smart Bidding on Google (Target CPA, Maximize Conversions) and switch to manual control when conversion volume or data quality requires it. • Manage LinkedIn bidding and budgets (manual vs. maximum delivery), and monitor frequency, audience size, and CPL to avoid fatigue and wasted spend. • Optimise weekly on search terms, placements, bids, budgets, and audience exclusions. • Run retargeting and account-based audiences from CRM lists and site visitors. 3. On-Page SEO Support • Optimise page titles, meta descriptions, headings, internal links, and content structure on key website pages. • Run keyword research and map keywords to pages. • Audit exis