YouTube Expert & Content Lead PSG

an agile, creative, and data-obsessed YouTube Content Lead & Community Strategist to spearhead the publishing strategy, visual packaging, and audience growth of PSG’s official YouTube channel. In this role, you will not just publish videos—you will own the narrative of one of the world’s most dynamic sports brands. From the emotional highs of late-game winners to behind-the-scenes lifestyle and training culture, you will shape how millions of global supporters experience PSG every day.Key Responsibilities Visual Packaging & Editorial Strategy - Direct the channel's publishing schedule, content packaging, and programming cadence. - Design high-CTR, scroll-stopping thumbnails specifically engineered for mobile and desktop viewing. - Write high-drama, curiosity-driven titles (under 50 characters) and community posts that hook viewers immediately without resorting to cheap clickbait. - Ensure absolute visual and narrative consistency across all YouTube formats (Long-form, Shorts, Community). Audience Growth & Performance Optimization - Deeply analyze channel metrics (CTR, average view duration, retention curves, traffic sources, subscriber conversion) to identify content opportunities. - Execute continuous A/B testing on thumbnails, titles, and hooks to optimize underperforming assets. - Monitor global football storylines, emerging platform trends, and YouTube algorithm shifts to keep PSG ahead of the curve. Community Engagement & Football Culture - Foster active dialogue across the international fan community via the Community Tab, Shorts, and real-time pinned discussions. - Infuse genuine football culture, matchday emotion, and fan humor into everyday channel packaging.What We Are Looking For - Demonstrated YouTube Track Record: Proven experience managing or growing medium-to-large scale YouTube channels, backed by clear metrics (subscriber growth and retention). - Graphic Design Proficiency: Hands-on mastery of Adobe Photoshop (composition, typogr