Field Sales Executive – Traditional Trade & HORECA

Field Sales Executive – Traditional Trade & HORECACompany: KB Agriculture Location: Dubai, UAE Employment Type: Full-time Compensation: Fixed salary + performance-based commission Industry: Food & Beverage / FMCG / Food Distribution About KB AgricultureKB Agriculture is a UAE-based food trading and distribution company specializing in Mediterranean food products, including olive oil under its own brand, DOCCANA, and a growing portfolio of gourmet products. We are expanding our distribution network across the UAE and are looking for an experienced, results-driven Field Sales Executive to develop our presence in traditional trade and HORECA channels. Key Responsibilities1. Field Sales & Business Development • Identify, approach, and acquire new customers across Dubai and the wider UAE, focusing on traditional trade and HORECA. • Develop sales opportunities with groceries, supermarkets, independent retailers, minimarts, restaurants, cafés, hotels, catering companies, and other foodservice businesses. • Leverage an existing network of buyers, purchasing managers, restaurant owners, chefs, and distributors to generate new business. • Conduct regular field visits to prospective and existing customers to present products, negotiate commercial terms, and secure orders. • Develop and manage a portfolio of active accounts, ensuring regular visits, follow-ups, repeat orders, and long-term customer relationships. • Present the company's products, pricing, commercial offers, and promotional activities professionally. • Identify opportunities to introduce new products and expand sales within existing accounts. 2. Account Management & Customer Relationships • Maintain strong relationships with customers and understand their purchasing needs, product requirements, and ordering cycles. • Follow up on quotations, samples, orders, deliveries, payments, and customer feedback. • Negotiate prices and commercial terms within the company's approved pricing and margin policy. • Identify opportunities to increase sales volume, product range, and account profitability. • Resolve customer issues promptly and coordinate with the internal team when necessary. • Monitor competitor activity, market pricing, and customer preferences to identify commercial opportunities. 3. Sales Execution & Order Management • Generate sales orders and ensure that customer requirements are communicated accurately to the operations team. • Coordinate with the office regarding product availability, stock replenishment, deliveries, and order fulfillment. • Follow up on outstanding payments and support the company's credit-control procedures. • Support product sampling, promotions, and in-store activities to encourage product trials and repeat purchases. • Ensure that agreed customer terms, discounts, and promotions are respected. 4. Market Development & Reporting • Develop a structured field sales route and customer visit plan. • Maintain an updated customer database, prospect pipeline, and sales records. • Submit regular reports covering customer visits, new leads, orders, sales revenue, gross profit, outstanding payments, and market feedback. • Track progress against monthly sales targets and identify opportunities to improve performance. • Monitor competitor products, pricing, promotions, and distribution activities. • Provide management with actionable insights on market trends and customer requirements. Candidate Requirements • Mandatory: Previous experience in a field sales role in Dubai within FMCG, food distribution, or a closely related sector. • Mandatory: Valid UAE driving licence and ability to conduct regular customer visits across Dubai and other assigned areas. • An established network of contacts among traditional trade customers and HORECA buyers in the UAE. • Proven ability to acquire new customers, develop existing accounts, and consistently generate sales. • Strong negotiation, communication, and relationship-building skills. • Commercially minded, with a good understanding of sales targets, pricing, gross margins, and profitability. • Organized, proactive, persistent, and comfortable working independently in the field. • Professional and presentable when meeting customers and business partners. • Good command of English; Arabic is an advantage. • Comfortable using Excel, sales reporting tools, and digital communication platforms. • Willingness to work toward measurable sales targets and participate in customer meetings, tastings, and promotional activities. Additional advantages: • Existing relationships with grocery owners, independent retailers, restaurant groups, hotels, catering companies, and foodservice distributors. • Experience selling olive oil, gourmet products, dry foods, fresh produce, or other food and beverage products. • Familiarity with Dubai's wholesale markets, traditional trade routes, and HORECA procurement processes. Key Performance Indicators (KPIs)Performance will be measured against agreed commercial targets, including: • Monthly sales revenue and gross profit generated. • Number of new active customers acquired. • Number of productive customer visits and orders generated. • Sales volume across traditional trade and HORECA. • Repeat purchase rate and growth of existing accounts. • Collection of outstanding payments in line with agreed terms. • Quality and accuracy of sales reporting and customer records. Targets will be established by management according to the assigned product portfolio, customer segments, and annual business plan. What We Offer • Fixed salary plus performance-based commission. • The opportunity to develop and grow an expanding portfolio of Mediterranean food products. • Direct involvement in the company's UAE sales and distribution strategy. • Performance-based career growth as the business expands.